Imagine being at a rock concert and the band hands you the microphone, the spotlight is beaming and all eyes are focused on you. What do you say? How do you act? Social media can often feel like this to a lot of shy authors. The anxiety of saying the wrong thing at the wrong time is real. It doesn’t help that some authors have ruined their reputations simply by being inappropriate or crude online. Please don’t be that author!
Regurgitation And Deviation
I’m going to regurgitate some of what the other gurus have said but to build a following, you may need to bug your family and friends. But what happens if nobody responds to the call? Then you’ll have to go where all the other nerds go to find dates, umm…I mean likes.
Now here’s where I deviate from the advice and tell you how people really get followers without spending money or humiliating themselves. On just about every social media site there are hacks for finding fans, likes, and followers. Let’s start with the world’s largest social media site, Facebook…
The Secret World of Facebook:
On Facebook, there are pages, groups, and even like events where page owners help each other by liking one another’s page. It’s a reciprocation thing and if you’re not cool with it then, forget it. You’ll have to advertise or use a promoted post.
Having said that, there are also groups and pages devoted to helping page owners get a few likes. It really is this easy to find these people just by typing, “Like My Page” in the Facebook search engine.
Goodreads Likes, Votes, etc
The same rules apply to Goodreads but you must be careful here, this is a place where you don’t want to make a fool out of yourself. It’s where the readers and reviewers hang out.
- Instagram for Goodreads Authors
- Bookstagram & Booktube Engagement Group
- Indie Authors Monthly Magazine for Authors & Readers
- BookTok Book Club
Getting Followers The Lazy Way
If you don’t want to follow anybody and just want to skip the unpleasantries of actually interacting with people then you’re going to want to use ads. Most social media sites allow you to promote your account in an ad to attract more followers. However, for this to work you have to have an account worth following. That means good content, good engagement, and possibly contests.
Getting Followers The Laziest Way Possible
There are people usually celebrities, athletes, and yes, even authors who aren’t into social media and would like to just farm it out to a service. Some sites claim they can help build your social media following while remaining compliant with terms of service. Some of these services include AI software while others list your account in a directory. I’ll include some of them below:
- Twiends (Twitter)
- Tweepi (Twitter)
- Like4Like.org (Twitter, Facebook, Youtube, Instagram)
- Kicksta (Instagram)
Why Are We Doing This All?
It’s a sad but God awful truth, that agents and editors want authors to have a large following on social media as this former editor explains here. It’s also a fact that some agents have been Googling prospective clients just to see what you’re up to online. So if you’re self-publishing to get the attention of an agent or publishing company, you’ll need to show them some sort of online presence.
Keep in mind, many authors have done well without social media, but if you want to get an agent or a decent contract with a traditional publisher then, you’ll need to impress them. Tragically, the only thing that seems impressive to them these days is not your ability to write, but your ability to pimp a book, after all, publishing is a business.