I’ll admit it, social media used to kick my butt, with the constant platform changes, to the shifting of audiences from one site to another, it’s hard to keep up. I’m a YA and romance author so I have to be everywhere because teens will only congregate on Twitter, Tumblr and Instagram. Meanwhile, women (who like romance) are crazy about Pinterest and Facebook. Can you say #SocialMediaBurnout?
But recently, I had an epiphany when I read this article about how one publishing company was using a Tumblr page to promote a new book release. I took a long hard look at the page and saw where I was going wrong. You see, the publishing company turned a Tumblr site into a website, complete with email opt-in form and even an about me section a.k.a. The Creator tab.
Genius right? But it doesn’t end there, I looked at George Takei’s Facebook page and saw the same thing.
His page has freebies (Takei Swag) for his fans, cool huh?
Why Customizing Tabs Helps Tell Your Story
It’s no secret that Facebook, Twitter and Tumblr are poorly designed which complicates things. As a book marketers we need to make things easy to read and understand. Yeah, that’s YOUR job unless you can farm that kind of stuff out. If not, here are a few tips I’ve learned from the big guys.
Book Pages: When it comes to creating a page for your book, don’t settle for the default layout when setting up a page. Use that space to tell your story, if you’re setting up a site for a book, create tabs for characters, freebies and an about the author section.
It’s been proven time and time again that people won’t leave a particular social media platform to visit websites. So you are going to have to present yourself and your work to them on their preferred turf. Well, as much as the site will allow. You can do this by creating tabs/boards on sites like Facebook, Pinterest, and Tumblr.
The most important things that should be on your social media account:
• An About Me Section (unlike the Facebook one that no one can see).
• The link to your email opt-in form. (You are collecting emails, right?)
• Information on where to buy your books.
• Freebies or swag (if you have any)
• Requests for things like; beta readers, reviews, shares or even a street team.
Free Facebook Tabs
Of course Facebook doesn’t make things easy so many of us have to resort to a third party app. But don’t worry, there are free services that you can use. (Not affiliated)
1. Page Modo
Is it vital that we put our best foot forward on social media? I think so. If you’re going to have a page, why not have a cool one. Social media is only 50% what you post, and 50% presentation.
I’m not going to get into the effectiveness of social because nobody really knows what works anymore. With the algorithms changing at least once a year, and all the platform “improvements,” there are no real experts except those who are succeeding at social media and those people are usually celebrities and artists.