Last week, I discussed social media services and today, I’ll talk about services geared specifically towards authors. Since social media is becoming more and more of a pay to play kind of environment, many authors are either abandoning their accounts, or moving on to other sites. This is a mistake. Social media is still useful, I talked about it before in, “How to Approach & Pitch Social Media Influencers.” However, for those who simply lack social grace, there are services which will retweet/like your posts, hold Twitter discussions, and even build your community for you. Here are just a few of the more popular ones. P.S. I am in no way affiliated with the services mentioned.
Here, you share your book’s excerpts on their website and Bublish tweets the excerpt to their followers. Bublish also promises to optimize excerpts with keywords and metadata. This is something you can easily do yourself which I discussed in this post.
I wouldn’t be doing my job if I didn’t discuss the major problem with their website, you see, it gets poor traffic. My blog almost has the same Alexa ranking as this site and lately, my blog gets around 60-90 views daily. Also, upon inspecting their Facebook page, and their Twitter feed, I saw lots of posts marketed towards authors, not readers. However, if you must try it, they have a free trial period but after that, it’s $9.99 a month.
A.K.A. (BookTweetingService.com) this company claims that their followers are real and actually block spammers, as well as fake accounts. They even go through the trouble of showing their stats here while slamming some of their competition. I found one author who used the service but never broke even for her nonfiction book. To be fair, this was not the experience of another author.
If you want to test it out yourself, their rates start at $29, for 1 day of tweets, and go up to $125, for 5 days of tweets.
Book Tweeter is a well known social media service that claims a following of over 480,000 of both readers and writers over 5 different accounts. Their services start at $19 for 1 day, (60 tweets) to $75 for 7 days (300 tweets). They do not accept erotica or books with hate speech and reserve the right to reject any book for promotion. P.S. Sometimes they have sales so sign up for their newsletter and keep your eyes peeled for coupon codes (Scroll to the near bottom).
Book Bear is a bare bones social media promotion site that offers packages from $10 for one post/tweet to $100 for a 1 post/tweet per day for 5 days promo.
Their Facebook page is a ghost town but their Twitter feed is a different story. Their Twitter account has 116,000 and a little activity.
Masquerade Tours is a blog touring service but they also offer several social media services including Twitter blasts, and a live Twitter chat featuring you and your book. A simple Twitter blast to their 50,000 followers will run you about $40 and the Twitter chat will require prizes and swag (from the author) and runs about $75 (minimum) but the experience can be customized so prices can go up.
Pump Up Your Book is a public relations service that specializes in setting up virtual book tours, creating book trailers, handling social media blasts as well as website design. Their social media blasts offers cover reveals, blog posts and a mention on their book tour page for about $199.
Virtual Book Tour Café offers book tours of course, but they also offer to help build your social media as well as advertising on Facebook, banners, book thongs, book reviews and a plethora of other things. It runs about $599 which is quite steep but it seems like a more comprehensive service rather than the tweet and run services I’ve been seeing.
Ghost tweeting has a specific service for authors. It is the perfect for those authors who don’t want to deal with social media at all. Ghost Tweeting promises to create content, post it and build your community for you. They will also create content for not just your Twitter account but also, Instagram, Facebook, and LinkedIn pages as well. Their rates start at $295 and go up to $1,295.
For many including myself, social media doesn’t work when it comes to promoting books and never really did. But as I said before, if you want to go hybrid, you’re going to need a pretty sweet looking platform because agents are now Googling authors before saying yea or nay to a project. I still believe you should try to do things the old fashioned way by building relationships and networking. Influencers in charge of large reading communities are much more responsive to people they are familiar with, than those who send their middlemen. Besides, most of the prime real-estate (fan and community pages) on social media isn’t for sale.
Read the rest of the series here:
- Should Indie Authors Use Social Media Services To Promote Books Part 1
- Should Indie Authors Use Social Media Services To Promote Books Part 3