For the past two weeks I’ve been talking about affiliate marketing for authors. I shared several of the most popular online affiliate sites and today, I’m going to share more affiliate resources but this time, they will be more writing and book related. I also talk about how to find those hidden opportunities.
So let’s get started…
Where to Look
If you’re an indie author, and looking for an advertiser to partner with it makes sense to look for businesses within your industry. There are publishers, retailers, and online schools that are looking for access to an interested audience, and if you can provide that, you stand to make money.
- Penguin Random House
- Simon & Schuster
- Harper Collins
- HCI (Health Communications Inc.) Books
- Chronicle Books
Though there are many businesses that have affiliate programs, there are some that don’t publicly announce it. This could mean hidden opportunities for an authorpreneur willing to do the research and who has the bravery to pitch. If you think major corporations are the only ones to approach think again, there are authors with books, and eCourses who would love to hear from you. There are also publishers and agents with seminars and workshops who are desperate to sell tickets to their events.
Now before I go on, most pitches fail because they’re terrible so here are a few tips to help you with your pitch letter.
- You have to contact the right people.
- You need to answer the question: “What’s in it for them?”
- You’ll have to give them proof that you can reach the people they’re targeting and are a good match for their product.
- Describe how you’ll market their product to your audience.
- Give them several ways to contact you.
Keep in mind even if you do everything right, there is still a possibility that they may pass and that’s fine. You can easily pitch their competition instead, because that’s how business works.
I hope you found this post helpful, stick around next week because this series continues with Part 4: Advertising. If you missed the last two parts of the series check them out here:
- Affiliate Marketing for Indie Authors Part 1: The Basics
- Affiliate Marketing for Indie Authors Part 2 Rules & Expectations
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