Advertising, Book Promotion, Business, Indie Publishing, Marketing, Writing Business

Affiliate Marketing for Indie Authors Part 4: Advertising

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Image from Pixabay

For the past month, I’ve been talking about affiliate marketing as another stream of income and also about using it as an opportunity to promote your book. Today, I’ll talk about approaching affiliate marketing as an advertiser. Yes, you can pay an influencer to promote your book to their audience. However before you get excited, there are some questions you need to ask yourself.

Why Use An Affiliate?

If your platform is small to nonexistent then you’ll probably need to borrow someone’s audience. I talked about this in my post: “How to Pitch and Approach Influencers” last year. A large platform takes time and hard work to not only build but also to maintain and most authors don’t have the time or know how to do it. This is why it makes sense to seek out influencers to promote your book.

How Much Are You Willing To Pay Them?

This is important because price will matter significantly when it comes to interest in your product. If you’re selling a 99₵ eBook, there will be little interest in it, even if you’re splitting 75% of the profits. However, if you’re selling a print book for $8-$20 and splitting 75% of the profits, that may generate more interest. If you’re selling other products like eCourses, or workshops it will generate even more interest because those usually cost more and more money, means bigger profits for the content creator.

Do You Have A Marketing Plan?

Dellani
A meme I created for author Dellani Oakes

As convenient as hiring an influencer is, it doesn’t let you off the hook when it comes to promotion. You still have to plan because wishful thinking doesn’t sell books. You need a release date (or rerelease date in some cases), a good price, a social media strategy, blog posts, interviews, etc.  Yes, you still have a responsibility when promoting your own book.

Things To Consider Doing During Your Campaign:

1. Create a script for the content creator: You can be as formal or as informal as you want to be.
2. Create social media posts: If social media is part of the deal make sure to supply them with the info they need like; links, prices, sales dates, etc.
3. Create: Graphics such as memes.
4. Hold a giveaway or contest on your site.
5. When you get those people to your site, make sure you get them to sign up for your newsletter. You do have one right?
If all goes well, you’ll get a few sales and a few new subscribers for future promotions.

The Takeaway

Yes, affiliate marketing can be hard work no matter which side you’re approaching it from. It takes study, planning and not to mention, guts to succeed at this. I wouldn’t be doing my job if I didn’t remind you that affiliate marketing isn’t a get rich scheme. Like with most things, it takes time to learn and it takes time to build trust with advertisers and content creators.

Affiliate marketing isn’t just profitable monetarily but also in the sense of platform building. If you want to make a career as an author, your thoughts should be more on the long term rather than on the next sale. But that’s another post for another day…

If you missed the other 3 parts here they are listed below in order:

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Advertising, Marketing, Writing Business

Affiliate Marketing for Indie Authors Part 2: Rules & Expectations

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Pic via Pexels

Last week, I talked about the basics of affiliate marketing and today, I’ll be discussing the steps a indie author can take for a successful and hopefully, a stress free campaign.

When selling someone’s product, it’s obvious you should put as much effort into it as if it were your own product. That means learning the rules and laws concerning selling products, yes, there are rules and if you don’t follow them there could be serious consequences. We’re talking about being banned as well as getting fined by the government in extreme cases.

Today, I’ll be discussing why you need not only a large following but an engaged one to sell anything. So let’s get started…

Rule #1: If They Don’t Make Money, You Don’t Make Money!

Affiliate marketing shouldn’t be something taken lightly. If your campaign is a disaster, you could lose long term opportunities. That means future advertisers won’t touch your platform with a 10 foot pole. Your goal should be to make the advertisers some money. That’s why it’s important to be choosey as to which products you’ll endorse. This is a job and not a get rich quick scheme so treat it like you would any professional project.

Rule #2: Platform Is Vital

In order to get sales, you’ll need to get a significantly large audience. Marketers know for a fact that a website needs a large number of visitors before someone converts (clicks buy). It’s not unusual for a large company to require bloggers have an audience of at least 10,000 unique visitors per month before they will consider doing business with them. Keep in mind they will require you prove your stats through a service like Google Analytics or Clicky.

With social media it’s worse, you not only need a large following but an engaged one before you can make a conversion. That means conversations where you’re not talking to yourself and lots of likes on your posts.  This is important because your sales will be tracked with a special link. If you don’t make any money, it’s unlikely you’ll get another shot with that advertiser.  So there’s no faking it till you make it here.

Rule #3: Share Those Links

If you are going to promote a product be sure to use those affiliate links everywhere. However just be sure not to spam people and don’t be too annoying. Also, if you’re a traditionally published or indie author, you can make more money promoting your own book so why not share those links on your blog, and social media accounts? Amazon and most retailers make that possible now.

Rule #4: Know the Law

Recently, reality television star Kim Kardashian, got in hot water with the FDA when she promoted an antinausea drug for pregnant women on her Instagram account. Apparently, the drug company she was affiliated with didn’t list the correct warnings by failing to mention the drug was never approved for pregnant women with a severe type of morning sickness called hyperemesis gravidarum. Sadly, that fact wasn’t addressed in Kim’s post and because of that, it had to be taken down. Though this wasn’t Ms. Kardashian’s fault, it was still a faux-pas that could have been avoided. If you’re promoting prescription drugs, alcohol, adult products, or cigarettes, you need to know what the laws are concerning those products.

Another important law to remember, if you live in the U.S., is that you need to let others know you’re a paid affiliate if not, you can be fined by the Federal Trade Commission (FTC). There is a PDF file you can download if you want to know more.

Rule #5: Know The Rules

As if that wasn’t enough, they are also the rules concerning social media sites like Facebook, who forbid selling anything on personal accounts. You must have a business or a fan page for that. Also keep in mind that Facebook likes to lockdown accounts that post nudity or sexually suggestive images. So if you’re selling erotic books, be careful about the images you’re posting. If in doubt, go to Facebook’s community standards post and to their ad policies.

Every social media site from Pinterest to Youtube has its own rules and it’s your responsibility to find out what those rules are least you find yourself locked out of your own account.

Now if all this has you scared, be assured that most affiliate marketing campaigns go off without a hitch. However you do need to be educated about what’s expected of you.

Rule #6: Know Where To Look For Legit Opportunities

Did you know there are actually two ways to get affiliate deals?  Many entrepreneurs look for companies with large marketing budgets and directly pitch them.  The second way is through an affiliate website which is kind of like a dating service for affiliates and advertisers. However be warned, many sites take a percentage of all sales made through them. This is why pitching direct is the best way to go for some business owners.  The percentages vary from site to site so be sure to read any contracts or agreements before signing. Here are the more popular sites used by bloggers and website owners.

  • Social Fabric
  • Tap Influence
  • Flex Offers
  • eJunkie
  • Link Vehicle
  • BlogHer
  • SITS Girls
  • Sponsored Tweets
  • CJ Affiliate
  • Influence Central (accepts small blogs)
  • Weave Made (small blogs)
  • IZEA (small blogs)

These are just some of the sites you should investigate if you are considering affiliate marketing.  There are more targeted ways for indie authors to approach affiliate marketing and that’s  something I’ll address in part 3 of this series.   Yes, there’s a part three because as you may have already guessed, this is a complicated subject.

If you missed last week’s post check it out here.

Advertising, Business, Marketing

Affiliate Marketing For Indie Authors Part 1: The Basics

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Pic via Pexels

These days it seems as though everyone’s hustling products, from celebrities, athletes, and even politicians.  Usually, they can be found promoting anything from beauty products to prescription meds, often serving as an affiliate of a company or of several companies.  Before I go on, let me explain what an affiliate does: An affiliate is a person or entity chosen to promote services or products on behalf of a business.  Affiliates are usually given a percentage of any sale made through them.

There is serious money to be made these days selling products to your online audience.  And today, an indie author can approach affiliate marketing in two ways first, as an affiliate (also known as a content creator), and as an advertiser.

Now I have to be honest, most indie authors say that the earnings they make from affiliate marketing can barely cover their Netflix subscription.  On the other hand, there are few who are making thousands from affiliate marketing.  It all depends on what you sell and the deal you make.

Popular Things Authors Sell and Promote

  1. Books; digital, audio and print versions.
  2. Writing or editing software.
  3. Learning eCourses.
  4. Subscription services like; Audible or Amazon Prime.
  5. Book related swag like; T-shirts, posters and tote bags.
  6. Book cover design services.
  7. Editing services.
  8. Conference or workshop tickets.

Before You Start

Before you go signing up for all the affiliate programs available, please be careful and realistic as to what you are most comfortable promoting. If you’re a religious person, maybe signing up with Harlequin (a romance publisher) isn’t the best idea. Keep in mind, if you don’t like or understand a product, this affiliate experience will most likely end in a disaster.
Another thing to seriously consider is your audience’s tolerance for promotion. When your readers sign up for your blog or liked your social media page, they are signing up to connect with YOU not your benefactor. It is possible that if you promote too much, your audience may get turned off by it and leave.

You Don’t Have To Sell Your Soul

As a content creator, it is up to you as to who you’ll work with and what products you’ll promote. You can always say no to a deal especially, if the terms are unreasonable or pathetic. As I said before, it’s all about what you’re comfortable with.

What’s Expected

It’s not uncommon for a company to want a content creator to write an article or review about their product. This can mean anything from a Youtube video or a blog post. And as the content creator, you’ll have to act natural as well as keep the dialog organic.

Spaces You Can Rent To An Advertiser

  • Social Media
  • Blogs
  • Newsletters (Check the rules, Amazon doesn’t allow affiliate links in emails while other sites do.)
  • Podcasts

Be warned that some companies might give you a script that you’ll be required to read from or post on your blog.  Usually, these scripts consist of the sales copy, a call to action and links to the product. On the opposite side of the spectrum, there are companies who will give you the freedom to sell a product anyway you see fit.

Know Who You’re Selling To

The only way for this affiliate marketing thing to work is to make sure that you’re selling to the right crowd. For example, you can’t sell wheat bread to an audience of Celiacs. I mean you could, but I doubt they would appreciate you for it. So you need to know your audience before you can sell them ANYTHING. Hopefully, you’ve gotten to know your audience through your analytics, the comment section of your blog or through random polls. If you haven’t done this, you had better get started. The most common questions content creators ask their audiences are;

  1. What are you struggling with? (Find a product that can help them with their problems.)
  2. What are your favorite books or products? (Try pitching that publisher/ company for an affiliate opportunity.)
  3. What products do you hate? (Avoid them like the plague.)
  4. What are your goals? (Find a product to help them reach their goals.)

If you can get your audience to answer some of these questions, you’ll have a pretty good idea as to which products to sell and which ones to avoid.

Well there you have it, tune in next week where I’ll discuss the requirements for successful affiliate marketing.

You can check out Part 2 here: Affiliate Marketing for Indie Authors Part 2.