Business, writing, Writing Business

Safety For Writers Part 1: Online Security

Image via Pixabay

I wrote this article because of the uptick in hackings targeting small and medium-sized businesses. Since many countries have entered their respective COVID-19 quarantines, it’s made things worse because most people are either continuing their education or working on the same networks that aren’t well protected. Most home networks are designed with convenience and not safety in mind which can open the door to malware, scams and identity theft.

It’s no secret that we are in a worldwide recession which has thieves and con artists coming out of the woodwork making life difficult. Sadly, this doesn’t look like it’s going to be a short-term event either. In fact, the NSA, in a series of public reports, warned U.S. business owners to be vigilant about hackers targeting certain software systems. This is unusual for them and it has me rethinking how I secure my data. 

Now before I go on, I want to inform you that I am in no way affiliated with any of the products or services I mention in this post.      

The Elephant In The Room  

Ask any security expert and they’ll tell you that people are their own worst enemy when it comes to online safety. They use terrible passwords, or worse, they just stick to factory default ones. So, what kind of password should we be using? Well, according to former NSA contractor and whistle-blower Edward Snowden, we should be using passphrases not passwords. His example of a good passphrase was: MargaretThatcherIs110%Hot. Now I won’t judge his taste in women but his passphrase is pretty solid, it has numbers, upper- and lower-case letters, and even includes a symbol so this isn’t going to be easy to guess.    

Poison All Unnecessary Data   

Do you find it absurd how much information sites like Google and Microsoft want from users? When a user creates an account, they ask for your gender, age, and even your location. They claim it helps them personalize your experience when using their services but the fact is, they use this information to sell to 3rd parties. My one tip is to never give your real name or age, the only thing they need to know is that you’re an adult and won’t use their services illegally. Also, turn off all GEO tracking and ad customization, these things can lead to your personal information being exposed.  And if you’re using Google services be sure to delete not only the cookies on your Chrome browser frequently, but your search history as well.  

Are Your Devices Unsafe?  

Did you know that most software companies like Apple, Microsoft, and Google stop servicing their products after a specific number of years? They do this because they can’t afford to keep updating and patching older software however, users are often unaware of this. That means you could be using an unsafe phone or computer which could be vulnerable to hacking. So be sure to check that your devices have the latest software to keep them running safely. If your device is obsolete and not being serviced anymore then, you’re going to have to upgrade to a new one.      

Antivirus Software       

When I first started using the internet years ago, security experts scoffed at the idea of purchasing antivirus software. They reasoned, the one provided by Windows or Apple were sufficient enough. However now, since most home business owners share an internet connection with family members, they are changing their tune. Before experts figured if users were responsible, then there would be no need for extra protection. But the reality is children and teens are often not responsible. If they access a shady website in order to download music or look at something naughty, your business will be affected if they inadvertently install malware. And no, Windows and Apple products aren’t the best when it comes to protection, don’t believe me? Check out this Youtube video by PC Security where they test Windows Defender against several different types of ransomware. To make a long story short, it inspired me to upgrade the software on all of my devices.

The most popular antivirus software on the market today are:

  • Kaspersky
  • Bitdefender
  • Norton

Email Hacking 

Recently, I revealed that my email had been hacked twice in the past 15 years and the woman that I was speaking to exclaimed, “Oh, I’ve never been hacked!” which is unbelievable. In fact, it’s a flat out lie, everyone and their mother has been hacked, every social media site, major retailer, banks, and even governments have been hacked. The media often calls them data breaches and that means if you’re employed or do business with any of these types of institutions then you’ve been hacked.   

However, most people associate hacking with viruses and trolling on their personal devices. But the word hacking just means to compromise a device to steal data, corrupt files or commandeer a device. Sadly, you can’t control how companies and governments protect your data which will always make you vulnerable and that’s why you have to be vigilant.        

If you want to know if your email account has been compromised, just head over to: https://haveibeenpwned.com/ and type in all of your email addresses.  

Also, on that same site, you can check to see if your passwords have been stolen. It’s worth finding out.     

What To Do If Your Email Address Has Been Hacked?  

The best thing you can do after you’ve been hacked is to get a new email address. I know the experts say that you only need to change your password which is correct, you should boot out the person and regain control of the account. However, you have to think about the long-term consequences, once your email address is on the dark web, it will be sold to shady marketers (a.k.a. spammers) and other hackers who may try to break into your account again. If this is a business account or official channel of communication, then it’s best to start over.   

That’s because a hacker may use your account or even spoof it to send spam or malware which will get your email address reported and blocked. This is why some people find their emails being sent directly to the spam folder because their email address has been officially blacklisted.

In Closing… 

Before you unplug your modem and swear off the internet, just know there are steps you can take to prevent much of the scenarios I’ve discussed. The odds are in your favor if you are educated and are willing to put in the effort.

I hope you learned something new and if you have a tip to share then let me know in the comments section.  Next week, I move on to part two which involves protecting your network and communicating privately online.

Business, writing, Writing Business

Safety For Writers Part 2: Internet Safety

Image via Pixabay

Last week, I discussed basic internet safety for writers, and this week, I’m going to go a little further into the subject with more tips to help you protect your business and your clients from theft. But before I go on, I need to announce that I am not affiliated with the products and services mentioned in this post. So use them, or don’t use them, I don’t care.

Resetting Your Device

If your device is older or just not working efficiently, then most tech experts recommend resetting the device to the factory default. However, that’s not the only reason to reset a device, if you suspect that your computer or phone has been hacked, you may want to completely reset it to clear any malicious software. I started doing this years ago, and it is rather annoying, because it takes hours but if you value privacy, it’s a necessary step. According to tech guru and Youtuber Rob Braxman, “computers aren’t permanent” and he’s right, we have to change our mindset and go the extra mile if we want to protect our privacy and the privacy of our clients.

Wi-Fi Dangers  

Wi-Fi is a blessing because it makes communication effortless and convenient, however, it can also be a point of entry for hackers. Most home devices are hacked through routers with passwords that are either weak or nonexistent. Also many people working from home share a Wi-Fi connection with family members. If your router is capable, I would recommend trying to create a separate Wi-Fi network for your business devices and don’t mix it up with any personal network. Also, make sure this business network has a strong password that is changed frequently.   

Another tip to protect your online communication is to use a virtual private network or VPN. This type of service encrypts your connection and gives you some protection from prying eyes. VPNs are normally used by people using public Wi-Fi networks in cafes, libraries, or airports and are effective if used correctly. Today, most companies that have employees working from home are insisting they use VPNs. However not all VPNs are created equal, some are free and share your data, while some are just plain slow. It would be wise to learn the ins and outs of VPNs before putting any money down on a service.    

The ideal solution for most business owners would be to use a VPN router which will encrypt your data without the need to remember activating an app. They are a bit more expensive but worth the investment if you work from home and do business online.  However, if you’re going to do this please make sure that you understand how to properly set one up because the NSA has sent out a warning this month about the potential vulnerability of VPNs that are not set up properly.

Browser Danger  

One simple way to protect yourself from prying eyes is to make sure you use a secure browser. Your browser is constantly leaking data such as passwords, email addresses, and possibly even your I.P. address which is why you should never allow your browser to memorize your passwords or login info. Hackers can easily access this info because most browsers don’t encrypt the data.         

Chrome, Edge, and Firefox are the most popular browsers around but they’re not all the same. Chrome and Edge, for example, are both fast and easy to use but not necessarily private. Firefox, on the other hand, gives you some privacy but you have to know how to use the settings and install the right apps to keep people out. Below I list some of the more popular secure browsers:   

⦁ Tor   

⦁ Firefox  

⦁ Brave  

Branding Blindness   

Did you know there’s a prevailing myth that Apple products are safer than Microsoft and Android devices? This of course is false. The reality is Apple products are less likely than others to be hacked because they have a smaller share of the market. Microsoft’s Windows operating system runs on 80% of the world’s PCs. The same goes for Android phones which run on 75% of smartphones. They’re just bigger targets, and no less safe than Apple.    

Still not convinced? In 2013, Apple revealed a new biometric sign in option where users could simply use their fingerprint to log into their iPhone 5s device. Within 48 hours, hackers were able to break into those devices. So much for safety, huh? According to security experts, biometrics are actually worse than passwords because if your device is ever compromised, you can always change a password but you can’t change your face or fingerprints.    

So What Do We Do To Protect Ourselves?     

If you want to prevent a hacker or thief from taking over your device or accessing your online accounts, you do have options. There are encrypted, hardware devices that can be plugged into your computer or phone that offer 2-factor authentication or 2FA. Often called security keys, these products prevent most unauthorized users from gaining access to your devices and online accounts since they are a physical object rather than a traditional phone number or email address which is normally used for two-factor authentication. So if an unauthorized person tries to log into your device or online account even if they have the correct password, they won’t be allowed access, because they still need the physical key.          

Listed below are just a few popular options:         

⦁ YubiKey   

⦁ NitroKey   

⦁ TitanKey    

Stop Syncing Your Devices    

I know this isn’t going to be very unpopular but syncing your devices can make you vulnerable in the event you are hacked or your device is stolen. I understand the love of convenience but if you have a business where your or your client’s data needs protection then syncing isn’t the way to go unless, it’s encrypted.     

Prepare to be Hacked   

Recently, I purchased a computer that runs on Windows 10S and even though they claim to have enhanced security (try not to laugh), they still advise users to store files on their cloud service OneDrive. In fact, most paid anti-virus software also offer cloud storage (for a price) just in case your device is ever compromised. They understand nothing is 100% effective and having a backup plan makes you less likely to suffer any significant losses after a security breach.   

Popular cloud services include:

  • Dropbox
  • GoogleDrive
  • Apple iCloud Drive
  • Amazon Drive

However, the best way to secure your business files is to save them offline to an external hard drive or server that is encrypted or password protected.              

Privacy   

It’s no secret that privacy is a thing of the past for most people. Emails, social media, as well as phone calls, are all being monitored and if your work depends on anonymity, then you will need private ways to communicate. Say you’re a writer who interviews government officials, whistle-blowers, or even criminals, then you need to keep prying eyes away from your work. There are a few apps that offer private, encrypted email services as well as messaging apps and you should definitely know about them.            

Sadly, these email services need to be used between other users for the messages to be 100% encrypted. So if you’re sending your email from an encrypted service like ProtonMail to an Outlook recipient, the email won’t be encrypted let alone private. However, if you’re paranoid or you’re interviewing someone who is, then these services are a Godsend. Here are just a few well-known ones, keep in mind these are all paid services:        

⦁ ProtonMail   

⦁ Tutanota    

⦁ CounterMail   

If you are live messaging a subject or recording footage, you might need something more than encrypted email. Here’s where encrypted messaging apps come to the rescue. Recently, in the U.S., journalists, and protestors have been using these apps to record the Black Lives Matter protests as well instances of police brutality. There is a concern that phones will be taken by law enforcement who may try to either access or delete the content.    

What makes these apps different than typical social media apps is they don’t save your data on their servers so even if someone sues you or law enforcement tries to obtain the data directly from the company, they won’t get anything that identifies you. Here are some of the more popular ones:   

⦁ Signal    

⦁ Briar   

⦁ Matrix   

I didn’t include the popular apps WhatsApp (owned by Facebook), or Snapchat, even though they offer encryption and private messaging because of the numerous scandals surrounding these two companies.   

In Closing…  

I didn’t write this post to alarm anyone, I wrote it to educate writers on how to protect themselves, and their businesses from those wishing to do harm. We’re living in a world that is quickly changing and the old tips and tricks just don’t work anymore. I hope you learned something new and if you have a tip to share then let me know in the comments section. 

Business, Indie Publishing, Inspiration, Life, Marketing, Personal, Publishing, Writing Business

Publishing In 2020: Figuring Out The Next Step

Publishing In 2020_ Figuring Out The Next Step

Pic by juanfer_erazo

The past few months have been a whirlwind for me, I don’t know about you. From COVID-19, toilet paper shortages to lost income, this crisis has me anxious and waiting for the other shoe to drop. Granted, this isn’t my first economic meltdown years ago, when I started writing professionally, the Great Recession hit and wiped out a ton of magazines and newspapers. I, along with many writers had to learn a new way of doing business in the digital age. But we managed and I believe we will succeed again.  However, economic disasters have a tendency to bring along change and I believe this new crisis is definitely going to bring about big changes for indie authors and here are just some of the things that I predict:         

More Publishers Will Fold 

Some traditional publishers still rely heavily on paper books and in November of 2019, Amazon, was already reducing the amount of books it was accepting into its warehouses.  Those publishers who relied on Amazon for the majority of their distribution were thrown into a tizzy.  Now ALL major retailers in the U.S. are reducing their focus on luxury items (yes books are considered luxury items) because of their struggle to maintain essential items in their stores. That means hardback and paperback book sales are going down for everyone.  Those publishers who never focused on digital products will be doomed.  Already, several employees got their pink slips at Harper Macmillan, while the CEO of John Wiley & Son’s, estimates they will lose 50 million dollars in revenue due to the COVID-19 crisis. Though the fourth quarter results aren’t in yet, it doesn’t take a genius to know times are going to be brutal in publishing.   

Authors Will Quit 

Just as in the Great Recession, many authors will struggle and won’t be able to pivot. Even those who were successful may find it difficult to navigate the changes in this current environment. And those who were hoping and praying for a traditional contract may find themselves out of luck.  In fact, if you do get a contract, you may want to hire a good lawyer to look it over because chances are it won’t be the kind of contract that makes the author money.  In fact, I highly recommend authors be wary of traditional contracts after several authors have reported signing six figure contracts and only seeing a pittance of that. Like it or not, it’s the new math of the publishing industry.              

Authors Will Have To Learn New Skills 

Over the past few years, the tech prophets have been preaching about the rise of A.I. and voice technology.  Soon we won’t be using our tablets and phones for entertainment and when that happens everything from blogging to publishing will change.  In fact, we are being warned by marketing experts to start uploading audio and video to our websites in order to make it searchable by the new smart speakers like Amazon’s Alexa and Google’s Home devices.  This is similar to what happened during mobile revolution 6 years ago, when website owners had to scramble after the Google algorithms began deranking sites that weren’t mobile friendly.  Dubbed Mobilegeddon, many popular websites had to completely redesign their sites just to maintain their ranking in the search engine.  I predict authors will have to learn how to use voice technology for advertising, and general book marketing if they want to remain relevant in the upcoming years.            

Indies Will Have To Become Pennywise  

Experts are warning us that we are not in a recession but a depression which is worse.  That means businesses will have to become lean (frugal) in order to survive.  Sure, you could pay $5,000 for a book cover but is it necessary?  Only you can answer that question. Right now, I would hold off on buying anything unnecessary unless, you had a guarantee of an ROI.   

Authors Must Exploit Their Intellectual Properties  

It’s no secret that billionaire author J.K. Rowling made her money not through publishing books, but through the licensing of her I.P., Rowling, had her Harry Potter books made into movies, toys and an endless amount of merchandise.  She turned her books into multiple streams of income which built her billion-dollar empire.  We indie authors need to get business savvy like our colleagues and start maximizing our work. If we don’t, this new economy may crush us.    

The Competition Will Be Fierce  

In his financial forecast, John Wiley & Son’s CEO announced they were focusing on their digital products like courseware and online education to offset loses.  This means if other publishers focus on their digital products indie authors are going to have to be competitive in price, quality, as well as customer service. Hopefully, you have been working on your brand and already have a relationship with your readers.  If not, now would be the right time to work on that.  The one thing that indie authors have done right over the years is develop their brand. Most indie authors have mailing lists, social media accounts and even beta readers.  Meanwhile, most publishers don’t have any connection to their readers and rarely promote their books.  This might change soon and that’s when the paradigm will shift.  Indie authors may find themselves competing for ad space, social media and even influencer attention. This could drive prices up so high that authors may find themselves shut out of certain opportunities.  Remember work on your brand, if you want to thrive at a time like this.  

There Will Be More Disruptions 

Even if they find a vaccine or therapy for COVID-19, the damage to the economy worldwide has already been done.  People are already losing their jobs after returning from quarantine and it’s being predicted that if a vaccine isn’t found there will be more waves of infections. So just as we are emerging from quarantine, we may have to return if another wave hits.  For those with children, health problems and family members who rely on them, this will be a challenging time financially, as well as emotionally.  I recommend if you have a line of credit or can secure government loans or financial assistance, you may want to start looking into that now BEFORE things get dire.      

There Is Hope 

Before you quit and crawl into a hole, remember if you’ve been slowly building your business, you can ride this out.  Some authors are reporting strong sales because people are stuck at home bored and reading more books. It wouldn’t be a bad idea to go hard on the marketing right now if you have the time and financial resources.  Another approach would be to keep your head down and write more books.   

However, if you are having a difficult time during this uncertain period, you should step back and take care of your own emotional and physical needs first. If your family or community needs you then your responsibility is to them. Your work will always be there when you come back.    

No matter what you decide on, remember you can survive this.  Your career isn’t over, the publishing industry will find a way out of this mess like it always does and life will go on.  Granted, it won’t be anytime soon but we will see better days, and this prediction you can take to the bank.     

Book Promotion, Business, Indie Publishing, Marketing, Publishing, writing, Writing Business

The Struggles Of Promoting & Publishing Erotica

where are we_ (1)
Pic via Pixabay

Ask any author who writes erotica and they will tell you that publishing and promoting can be tricky these days.  Case in point, on December 3rd, Tumblr, announced they would no longer allow pornographic content after several reports of child pornography on their site. This scandal caused Apple to ban Tumblr from their Apple app store. In response, Tumblr banned pornography and during their announcement, they said they would only allow certain forms of adult content such as erotica stories. However, as Tumblr deployed their new anti-porn bots, several innocent people got caught up in the net when their content was incorrectly labeled pornography.  If that weren’t enough, Youtube, has also long been accused of restricting LGBT vlogs and even demonetizing them.  So it’s reasonable to assume that anything with sexual content can be banned on social media.  If you write and publish erotica, or even steamy romance, this can be troubling not to mention, annoying as hell.

Unfortunately this isn’t anything new, most authors in these genres will tell you stories of petty people who report their content and even try to get them banned from sites.  I’ve seen it with my own eyes in our Facebook group when a religious author, let’s call her Petty LaBelle, for anonymity purposes (I don’t want her reporting me after all!).  Anyway, Petty LaBelle kept reporting this erotic author’s posts whenever she saw them in our group.  P.S. I was the admin, so every week for about a month, I would see this lady’s report in my inbox.  In the ten years of this page’s existence we never had an issue like this before.  To make a long story short, we reached out to the author of the erotic novel and apologized then, later featured him on our podcast.  It was also explained to Petty LaBelle, that erotica was allowed on the page and she needed to chill out with all the snitching.

Why Is Social Media Clamping Down On Adult Content?

For those of you who have been living under a rock, this past year has been pretty tough for social media.  From data breaches, hackings and scandals, none of the major social media sites have gone unscathed from the criticism of consumer groups and even world governments.  In fact, sites like Twitter and Instagram, are scrambling to clean up their platforms due to a law that passed in the U.S. called FOSTA/SESTA, which is a law that is intended to curb online sex trafficking by punishing websites who foster or are found complicit in sex trafficking.  This law has sent social media and most of the internet in a tizzy.  It also explains why some social media sites have gone to extremes and are now banning accounts as well as any posts that have adult content and not necessarily, those that are violating any sex trafficking laws.

How Do You Stay On The Right Side Of Social Media?

The most obvious way of staying in the good graces of any social media site is to not violate their community guidelines or terms of service.  If you are actively promoting erotica novels or adult products you might was to reacquaint yourself with the rules because they have most likely changed in the past few months.  Here are the community guidelines for the top social media sites:

Tip: It would be extremely helpful if all authors would learn about marketing on their chosen social media site.  Many of the major sites offer free courses that help guide you through the process from advertising to promoting, I blogged about it last year in a post called: Why Authors Need To Learn Social Media: The New Reality there, I list a lot of free resources.

Remember The Time Amazon Was Caught Deranking Erotica?

Last spring, several authors woke up to find that their books had been delisted or recategorized courtesy of Amazon.  Many of these authors were romance and erotica authors who were stunned by the sudden and quiet reshuffling of their books.  Authors claimed that their books were relegated to a separate list away from the rest of the population regardless of how well the book was selling.  Amazon however, claims mistakes were made and rectified it but it goes to show you how erotica is being treated these days.

Is There A Safe Place For Erotica Writers To Promote Their Work?

There are safe areas online for authors to promote their erotic literature and steamy romances without being harassed.  There are newsletters and blogs that still welcome erotica authors with open arms.  The best tip to finding these communities is to find an erotica author that you like and stalk them online.  Research where they’re being interviewed or where their books are being reviewed and hit those places up.  Below, I’ve compiled a small list of places where erotica authors and their books are welcomed:

Passionate Ink

Passionate Ink is a chapter of the Romance Writers of America, and they have a newsletter as well as a website you can check out that’s free but if you want to take workshops and go to conferences, you’ll have to pay membership dues of $35/yr.

Harelquin Junkie

A romance site that welcomes erotica and reviews books, holds live chats, and even offers guest posts as well as author features.  They have a thriving community of book worms that love to speak their minds, so it’s worth giving them a look.

The Erotic Book Review

This site offers reviews, features as well as articles on relationships and sex.

Under The Covers Book Blog

Under The Covers Book Blog offers traditional book reviews as well as author features, release calendars (where they announce publication of a given book), and Youtube book hauls for their readers.

All of the sites I mentioned also offer advertising which leads me to my next point…

Where To Advertise Erotica?

Fortunately for erotica authors there are still plenty of places that will accept their money below, I list just a few of the major discount book newsletters:

Have A Seat, I’m About To Preach

I’ve said this several times on this blog, but I’ll say it again: You have to find book bloggers, influencers as well as book communities and support them.  If someone takes the time to review your book or send you a kind word, you need to remember those people and help them out when you can.  Offer to reciprocate any favors and most importantly, keep these people in your network.  You don’t need social media or Amazon for that!  As time goes on, promotion won’t feel like such a chore and you won’t have to keep starting over with each book launch.  Anyway, I hope I this post helps a few of you out there that are overwhelmed by all the drama that the internet is giving you.  If you know of any tips that could help authors who publish and promote erotica, let us know in the comments section.

Advertising, Business, Indie Publishing, Marketing, Networking, Publishing, Writing Business

The Future Of Self-Publishing 2019: Figuring Out The Next Move

Pic via Pixabay

Last year I made several predictions about the publishing industry and some of it came true.  So this year, I decided to put my psychic powers, okay, my powers of deduction to the test yet again and look into the future.   

Social Media Will Continue To Lose Users… Oops, I Mean Pivot

In September of 2018 Facebook reported a 7% loss in content consumption across their platforms; Messenger, Instagram and WhatsApp.  The flagship company itself, saw a 20% decline in consumption per person.  This could be due to the data and hacking scandals but nonetheless, sites like Facebook still boast over one billion daily users per day.  Even with the drop in content consumption, Facebook is still a powerhouse on the internet.  This means we have to be more thoughtful about what we post and why we’re posting it.  If you want to spend your time wisely on social media you need to make networking your number one priority and posting content your second.

Social Media Ads Will Get More Expensive

If you haven’t noticed, there is a fight for cheap advertising pretty much everywhere online.  Advertisers are now in a bidding war for key words just like in the early 2000s with Google Ads.  This time the fight is taking place on Facebook, which means ads will become more expensive if history is any indicator.

Voice Marketing Will Be A New Avenue For Authors

Everyone has heard of voice assistant technology like Amazon’s Echo, Apple’s Siri and Google’s Assistant which have revolutionized homes all over the world.  These “smart speakers” can search the internet, control light bulbs and even adjust a house’s thermostat simply through verbal command.  Amazon alone sold over 50 million Echo systems and it’s predicted that 55% of adults will have some sort of smart speaker by 2022.  Advertisers have been watching closely and are creating ads and chatbots specifically for voice.  I know what you’re thinking, aren’t those called radio ads?  No, not quite, unlike static ads on the radio where a company speaks to a customer, these ads can not only speak but respond to customers.  I see publishers and indie authors using these ads to read excerpts and answer questions about characters and upselling them on other books or possibly getting readers to signup for mailing lists.  It’s not unrealistic to assume that indie authors will be adding this technology to their marketing toolbox very soon.

Influencers Will Continue To Be Vital In Marketing

As I explained in my previous post, Bookube For Indie Authors, both Gen Y and Z consider Youtubers just as relevant as stars like Taylor Swift and Kylie Jenner.  In fact, the top Youtubers, podcasters and bloggers are making more money than some television stars.  If you can reach out to an influencer, and get them to help you with promotion, it could help with book sales.

Defending Intellectual Property Is Going To Be A Real Concern For Authors

Over the past few years author and blogger, Kristine Kaythryn Rusch has sounded the alarm about publishing contracts.  That’s because things have dramatically changed in the publishing industry with contracts being the most important of them all.  Listing example after example, she presented how authors are foolishly signing away their entire copyright for paltry sums of money.  This should be unacceptable to a professional author but there are still those who refuse to educate themselves about the publishing industry.  

Even indie authors must be careful because book publishers aren’t the only ones looking to take your copyright, literary agents, television producers, media companies and even the movie industry would love nothing more than to get their hands on cheap intellectual property.  In fact, IP is considered a big thing in business and some companies are hoarding as much of it as they can like stocks, in hopes it will gain value in the future.

Amazon Will Lose Its Grip On Retail

According to an article in CNBC, Amazon’s Founder Jeff Bezos was asked during an employee meeting about the future of Amazon to which Mr. Bezos responded, “Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years.”  He also urged employees to stay hungry and obsess about their customers.  It was a sobering statement made by a CEO whose company is being accused of antitrust activities by the European Union and has even had their Japanese office raided by law enforcement last spring.  Also, U.S. President Trump has voiced his concerns about Amazon on numerous occasions.

Nevertheless, it would be a smart move for authors to stay current with the retail world considering we do sell our books through stores whether they are online or brick and mortar.  It’s no secret that old box stores like Sears, Barnes & Noble and J.C. Penny are in big trouble and are either looking for a buyer or are filing for bankruptcy.  Now before you mourn the good ol days, just know there will be others waiting in the wings.  For example, there is a retail app called Wish, that most people haven’t even heard of yet which is now worth more than Sears, Macy’s and J.C. Penny’s combined.  No, I’m not telling you to sign up for Wish, I’m telling you that even though it seems like stores are being crushed, others are quickly rising to take their place.  This is actually a good thing, it means that the industry isn’t dead, it’s just changing.

Wrapping It Up…

It seems there is a recurring theme this past year and that was change, and depending on how you look at it that can be either a good or a bad thing.  I’m not the type of person to BS you and tell you that there aren’t challenges ahead.  Trust me, there are!  But there are also opportunities ahead, and believe it or not, our industry is thriving.  So go out there and conquer the publishing world but save a little for the rest of us. Oh yeah, and happy 2019!