Before we get started, let me review last week’s lesson. Hopefully, you got some good key words and are ready to use them. Now before you go posting keywords all over your blog or website, let’s stop and figure out why we’re doing this in the first place.
The point of author SEO is to rank highest on the Google search for your name, your book’s title and for the genre(s) in which you write. If you’re going to rank highest for anything it should be your name. When your name is typed, your blog or website should appear near the top of the page. This keeps things easy for readers, journalists, and people within the publishing industry. Today I’ll be showing you how using WordPress.
Okay, so now that we got our keywords, what the heck do we do with them?
Putting Keywords in Your Site’s Header
So if you’re trying to get ranked for the key term: “Children’s Author” your title should go something like, Jane Doe Children’s Author. The header of this blog is: “Rachel Rueben YA Author & Novelist” to change your header on WordPress simply go to your dashboard and go to Appearance and click on Header.
Keywords in Your Post
Next, you’ll have to insert these key words within the content of your page/post. When doing this make sure to use bold, italics and even underline those keywords and spread them throughout the post. This is the part that many bloggers fail at. It’s an art form to include keywords throughout an article without making your content read like gibberish, but it’s doable. This is a great idea for those who are creating sales pages or bookstores on their websites.
Tagging Your Pics With Keywords
Now it’s on to tagging photos on your blog. Hopefully, you have a picture of your book’s cover, if not, grab a stock photo and make a mock cover. Start by going to your dashboard and clicking on “Add Media” button. Now upload your cover and in the “Title” as well as the “Alt Text” section, put your book’s title, your author name and genre then when you’re done, insert that picture on your webpage or blog post.
Tagging Posts With Keywords
Next, go to a new or old blog post and scroll down to the “Tags”‘ section and start adding your keywords. Just be certain they have something to do with the article or post your tagging. It’s considered bad SEO to tag irrelevant words to a post and the people at Google frown on that and will downgrade your site’s ranking.
Think You’re Done? Ha, Ha!
Believe it or not, you can add even keywords to your blog post’s URL. Often called the slug, it’s part of the URL that’s readable and contains a summary of the article. In WordPress, you can edit your blog post’s permalink by simply clicking on the “Edit” button. Just remember to include the dashes: Jane-Does-Childrens-Book-Zoo-Babies-From-Mars and click O.K.
Like with all marketing, you will have to update some of your keywords from time to time in case of a genre change, or even with new technological innovations. Ebooks seem to be the hottest topic researched on Google today, but who knows, ebooks may be history in a few years.
Well I hope I helped demystify SEO and made things a little less scary. Now you can confidently go forth and rise to the heights of the search engines with no fears. 🙂 I know this was a lot of information, so if you have any questions, please feel free to ask in the comments section. And for those of you who need a more visual tutorial here’s one from Blogging Bootcamp on Youtube.