Three years ago, I wrote an article for authors called SEO Keywords for Fiction Authors and it was one of my most popular posts. However, a lot has changed since then and SEO has become even more important for authors. Over the past few years Amazon as well as a few other sites have changed their rules about how many keywords you can use and which ones. In fact, several authors have found their books recategorized after choosing the wrong keywords. If you don’t want this happening to you, it would be in your best interest to learn which keywords are best for books in your genre.
Every major retailer has a search engine to help their customers navigate their websites. Today, the biggest search engines in the world are Google and Amazon. Yes, you read that right, Amazon is considered a search engine as is Apple, so it would be wise to learn how shoppers search if you want to position your book for better visibility.
A few years back, when indie authors everywhere were squawking about keywords and claiming to have gotten sales by tweaking the categories and keywords on their books, I wasn’t a firm believer. That was until I did an experiment with one of my free stories on Wattpad and went from having just a couple of views to a few thousand views. So SEO does matter when ranking in the search engines but as for sales, that’s another story. I do believe that SEO can be a powerful asset to a marketing strategy but in and of itself, it’s not a strategy to rely on. You still need to do other things like advertise, secure interviews, and utilize social media right along with strong SEO.
Types of Keywords Authors Can Use:
Genre: Romance, Thriller, Sci-Fi, etc.
Subgenre: Sweet Romance, Crime Thriller, Sci-Fi Adventure, etc.
Geography: Chicago, Medieval England, Mars.
Language: English, Klingon, Elvish, etc.
Topic: Social Issues, Pathologies, Special Groups.
To find your genre and subgenre go to Goodreads and check out their genre page. Click on the genre that fits your book best, and it will take you to a page with related genres in the upper right hand corner. You can find everything from Bulgarian Literature to Dragon Lance in the Goodreads genre list. When I clicked on Young Adult, I was taken to a page that listed subgenres ranging from fantasy to contemporary literature.
If you want to find your subgenre, go to their genres list.
You can also do this also with Amazon, by going to their books section here and choosing to shop by category. When I chose Teens and Young Adult, I got not only subgenres, but the most popular categories, authors, and series. Meanwhile in the left hand margin, I got more subgenres to consider like art & photography as well as social issues.
If you are totally lost and don’t know what genre to list your book, ask yourself several questions:
1. What age group is my book geared towards; adult, teens or children?
2. Is the conflict internal or external? If it’s internal, then you might want to consider labeling it literary.
3. Is the book geared towards women or men? Men’s fiction usually consists of thrillers, crime and graphic novels. Meanwhile women’s fiction usually consists of romance, chick lit, and erotica.
Even if after all this, you’re still confused just ask another author or even a beta reader what genre they think the book is. Don’t stress this too much, if you mess up, you can always go back and tweak things later.
Before I go, I wouldn’t be doing my job if I didn’t tell you that SEO is just one part of a successful marketing campaign. There is no magic bullet when it comes to marketing books just ask the publishers at the New York big five. However good SEO does help give your book the visibility it needs to compete in a market saturated in books.