Book Promotion, Business, Indie Publishing, Marketing, Publishing, writing, Writing Business

The Struggles Of Promoting & Publishing Erotica

where are we_ (1)
Pic via Pixabay

Ask any author who writes erotica and they will tell you that publishing and promoting can be tricky these days.  Case in point, on December 3rd, Tumblr, announced they would no longer allow pornographic content after several reports of child pornography on their site. This scandal caused Apple to ban Tumblr from their Apple app store. In response, Tumblr banned pornography and during their announcement, they said they would only allow certain forms of adult content such as erotica stories. However, as Tumblr deployed their new anti-porn bots, several innocent people got caught up in the net when their content was incorrectly labeled pornography.  If that weren’t enough, Youtube, has also long been accused of restricting LGBT vlogs and even demonetizing them.  So it’s reasonable to assume that anything with sexual content can be banned on social media.  If you write and publish erotica, or even steamy romance, this can be troubling not to mention, annoying as hell.

Unfortunately this isn’t anything new, most authors in these genres will tell you stories of petty people who report their content and even try to get them banned from sites.  I’ve seen it with my own eyes in our Facebook group when a religious author, let’s call her Petty LaBelle, for anonymity purposes (I don’t want her reporting me after all!).  Anyway, Petty LaBelle kept reporting this erotic author’s posts whenever she saw them in our group.  P.S. I was the admin, so every week for about a month, I would see this lady’s report in my inbox.  In the ten years of this page’s existence we never had an issue like this before.  To make a long story short, we reached out to the author of the erotic novel and apologized then, later featured him on our podcast.  It was also explained to Petty LaBelle, that erotica was allowed on the page and she needed to chill out with all the snitching.

Why Is Social Media Clamping Down On Adult Content?

For those of you who have been living under a rock, this past year has been pretty tough for social media.  From data breaches, hackings and scandals, none of the major social media sites have gone unscathed from the criticism of consumer groups and even world governments.  In fact, sites like Twitter and Instagram, are scrambling to clean up their platforms due to a law that passed in the U.S. called FOSTA/SESTA, which is a law that is intended to curb online sex trafficking by punishing websites who foster or are found complicit in sex trafficking.  This law has sent social media and most of the internet in a tizzy.  It also explains why some social media sites have gone to extremes and are now banning accounts as well as any posts that have adult content and not necessarily, those that are violating any sex trafficking laws.

How Do You Stay On The Right Side Of Social Media?

The most obvious way of staying in the good graces of any social media site is to not violate their community guidelines or terms of service.  If you are actively promoting erotica novels or adult products you might was to reacquaint yourself with the rules because they have most likely changed in the past few months.  Here are the community guidelines for the top social media sites:

Tip: It would be extremely helpful if all authors would learn about marketing on their chosen social media site.  Many of the major sites offer free courses that help guide you through the process from advertising to promoting, I blogged about it last year in a post called: Why Authors Need To Learn Social Media: The New Reality there, I list a lot of free resources.

Remember The Time Amazon Was Caught Deranking Erotica?

Last spring, several authors woke up to find that their books had been delisted or recategorized courtesy of Amazon.  Many of these authors were romance and erotica authors who were stunned by the sudden and quiet reshuffling of their books.  Authors claimed that their books were relegated to a separate list away from the rest of the population regardless of how well the book was selling.  Amazon however, claims mistakes were made and rectified it but it goes to show you how erotica is being treated these days.

Is There A Safe Place For Erotica Writers To Promote Their Work?

There are safe areas online for authors to promote their erotic literature and steamy romances without being harassed.  There are newsletters and blogs that still welcome erotica authors with open arms.  The best tip to finding these communities is to find an erotica author that you like and stalk them online.  Research where they’re being interviewed or where their books are being reviewed and hit those places up.  Below, I’ve compiled a small list of places where erotica authors and their books are welcomed:

Passionate Ink

Passionate Ink is a chapter of the Romance Writers of America, and they have a newsletter as well as a website you can check out that’s free but if you want to take workshops and go to conferences, you’ll have to pay membership dues of $35/yr.

Harelquin Junkie

A romance site that welcomes erotica and reviews books, holds live chats, and even offers guest posts as well as author features.  They have a thriving community of book worms that love to speak their minds, so it’s worth giving them a look.

The Erotic Book Review

This site offers reviews, features as well as articles on relationships and sex.

Under The Covers Book Blog

Under The Covers Book Blog offers traditional book reviews as well as author features, release calendars (where they announce publication of a given book), and Youtube book hauls for their readers.

All of the sites I mentioned also offer advertising which leads me to my next point…

Where To Advertise Erotica?

Fortunately for erotica authors there are still plenty of places that will accept their money below, I list just a few of the major discount book newsletters:

Have A Seat, I’m About To Preach

I’ve said this several times on this blog, but I’ll say it again: You have to find book bloggers, influencers as well as book communities and support them.  If someone takes the time to review your book or send you a kind word, you need to remember those people and help them out when you can.  Offer to reciprocate any favors and most importantly, keep these people in your network.  You don’t need social media or Amazon for that!  As time goes on, promotion won’t feel like such a chore and you won’t have to keep starting over with each book launch.  Anyway, I hope I this post helps a few of you out there that are overwhelmed by all the drama that the internet is giving you.  If you know of any tips that could help authors who publish and promote erotica, let us know in the comments section.

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apps, writing

Editing Software For Authors: The Good, The Bad & The Meh!

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Image via Pixabay

Not long ago, a writer friend talked about having to quit publishing because she could no longer afford to hire editors.  I thought that was sad and asked if she had tried editing software?  She scoffed at the idea of using a machine to replace a flesh and blood human being.  I explained that she wasn’t replacing anyone, editing software can help cut the costs of the editing process.  These days most software can help with things like punctuation, typos and repetition.  I don’t know if she’s going to take the advice but in case she doesn’t, I’m spilling the beans here about the best software for writers.

Before I go on, I have to give the disclaimer that I am in no way affiliated or sponsored by any of the products or services mentioned in this post.

Grammarly

Grammarly is by far the most well-known editing software out there.  It’s free for the basic service, and you can add their app either to your browser, or on your desktop.  You only have to opt in with your email for the basic service however, their premium service will run you between $29.95 per month to $139.95 for a yearly subscription.

Analysis: Grammarly is easy to use and guides you through the process, by asking you important questions like the purpose of your work and when I uploaded my content, I was impressed by the analysis; it noticed commas that were out of place and offered suggestions for stronger adverbs.

Hemingway

The Hemingway app is similar to Grammarly and can also be downloaded for your desktop.  The cost for the desktop app is $19.99. You can also go to the website and copy and paste your work into the editor for free.  There is no opt in as with Grammarly, so it’s better for people who are concerned about privacy.

Analysis: Hemingway made more suggestions than Grammarly and even pointed out sentences that were difficult to read.  This is ideal for an author writing to young adults and children.

Typely

Typely is a 100% free editor but unlike Grammarly and Hemingway, it has a limit of 50,000 words.  Also Typely doesn’t focus on grammar and instead focuses on usage such as redundancy and misspellings.

Analysis: I was disappointed by this software, it only pointed out the double spaces after sentences and offered on a suggestion for a redundant adverb.  Yes it may be free but it’s not the best, not by a long shot.

Slick Write

Slick Write is 100% free but you can donate or at the very least, turn off your ad blocker so they can make a little money.  Their software evaluates content based on flow,  and statistics and can even help you with writer’s block with their association feature.

Analysis: It was simple and easy to use, but much better than Typely for a free editor. It gave many suggestions for stronger adverbs and pointed out the redundant verbiage in my work.

Pro Writing Aid

Pro Writing Aid was editing software that I discovered while researching Grammarly.  Their limitations are the most restrictive of all, only allowing 500 words at a time in their free version of the product.  They also cost the most around $50 for a year subscription to their premium service and $285 for a lifetime subscription to their premium+ service.

Analysis: Pro Writing Aid’s free service offered an easy experience and was the most comprehensive of most of the software I tested.  If I were going to put money down on any sort of editing software, this would be it.

Ginger

Has software that can be added to Word or can be uploaded to your browser.  You can use it to listen to your work and also translate from other languages.  However, it does have an annoying feature where it suggests alternative sentences if it finds yours incorrect or too wordy.  Also, its logo is also very similar to Grammarly’s, which can be confusing if you have them both downloaded on your computer like I did.

Analysis: It was easy to install and use, but found its sentence correcting annoying as I was writing.  Also where Grammarly was asking me to take out redundant commas, Ginger was actually telling me to put them back in.  Interesting, eh?  This seems to be a software for non native English speakers because it focuses heavily on sentence structure as well as punctuation.  Not bad, but not exactly what I need either.

*On the flip-side* This software was difficult to uninstall  from my desktop since it was an add-on to Microsoft Word.  Using the traditional uninstall features in Windows wasn’t enough.  I had to go in and find where the software had rooted itself and delete the contents of the Word template folder.  This alone, downgrades the app in my opinion.  No software should be that complicated to uninstall.

Editors That I Wanted To Test But Couldn’t

  • White Smoke (no free trial)
  • Language Tool (no free trial)
  • Smart Edit (Need 2016 version of Word)
  • Ulysses (For Mac Users Only)

The Verdict:

I really didn’t like Typely so I’m not recommending it for authors, if you have a teenager who is writing an essay, then Typely might help them.

Here are my choices in order:

  1. Pro Writing Aid
  2. Grammarly
  3. Hemingway
  4. Ginger

A Final Word

Now before you kick your editor to the curb remember, nothing can replace the human touch.  There is a reason why editors are so heavily used in the publishing industry, it’s because good editors offer real value to a writing project.  They can see what most writers can’t and can tell you if a story is going off the rails whereas a machine simply cannot.  If you want to clean up a manuscript so that you don’t have pay for so much editing, this is a legitimate route to go.  It saves a little money and helps writers see where their basic weaknesses are.

So there you have it, if you know of any other editing software that is useful for authors, please let me know in the comment section.

 

writing

Content Creation For Indie Authors: Answering The Question: What Do I Say?

 

Content Creation For Indie Authors
Image via Pixabay

When it comes to book marketing many authors approach the subject with dread.  They just don’t know where to start and I understand, it’s hard to write books and be a marketer.  Effective marketing requires not only grabbing a reader’s attention but keeping it as well.  I broached this subject last year in my post:  How to Communicate with Readers but today, I hope to go more in depth.

Despite what you may think, you don’t have to put yourself on display like a celebrity in order to maintain a following.  You don’t have to post selfies, or pet photos to keep your readers engaged on social media. You also don’t have to divulge deep, dark secrets with your email subscribers.  In this post I want to present some old school methods used by publishers as well as newer techniques which hopefully, will give you ideas on how to keep your readers engaged through smarter marketing.  Hopefully, you will find ideas for your social media posts, or email newsletters.   Now keep in mind, some of these techniques are free while others are not.

So let’s get started…

Idea #1: Make a Game

Did you know that you can create games and puzzles for your readers based on your book?  There are several websites that allow you to make games like; crossword puzzles, word scramble, jigsaw puzzles, and even sudoku.  You could even create a crossword puzzle for a contest, and announce the winner within the puzzle!  Your imagination is the only limit here.  If you’re interested, here is a list of websites to check out:

I personally created a crossword puzzle for this post on ProProfs Brain Games, just click on the image to check it out:

Crossword Puzzle For WBTSOMP

 

Idea #2: Create an Infographic

A few years ago, infographics were all the rage and were used primarily to convey complex ideas in a visual format.  But over the years, I’ve seen books broken down into infographics such as Pride & Prejudice by Jane Austen and even Harry Potter.  You can even make a funny character chart for readers, it all depends on you.

Course Hero InfographicImage via Course Hero

Here are a few free sites that allow you to create infographics:

Idea #3: Do A Top Ten List

If you’re a romance novelist, you could create a list of the hottest lead characters in the Regency period and encourage readers to contribute.  If you’re writing a historical, that takes place during the Civil War, you can create a list of the biggest battles fought during that war and casually mention that your book takes place during one of those battles.

Idea #4: Do Character Interviews

Since time beyond remembering, the publishing industry always has liked to insert author interviews at the back of a book.  However, if you don’t feel comfortable being interviewed, use one of your characters to do all the talking.

Idea #5: Make A Meme

Memes have become a part of social media for years and you could easily use one to promote your book.  Here’s one I created years ago with the help of a friend and author Karen Vaughan.

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If you’re interested, here are a few places to check out:

Wrapping it Up:

Well I hope this gives you a few ideas when it comes to content creation as well as book marketing.  I also hope that you learned a few things, as in why it’s so important to make marketing fun.  You know the saying, “No tears in the writer, no tears in the reader.” The same goes for marketing, if it’s not fun for you, it’s probably not gonna be all that fun for your readers either.

apps, Book Promotion, Marketing, writing

Chatbots: How Authors Are Using Them For Marketing And More!

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Image via Pixabay

In the past three years, a new type of book marketing has emerged using internet bots which has indie authors buzzing.  Now bots have been around for years, but they were only available to those who understood coding or had deep pockets to hire someone else who did.   Today,  I want to explain the possibilities as well as the pitfalls of this new marketing tool.  But before we move on, let me explain what a bot is…

According to Techopedia, an internet bot is piece of software that is programmed to do automated tasks on the internet. This can include things like; answering questions, collecting data, selling products, and pretty much anything else you can imagine.  In an article from the Atlantic, it was estimated that more than half of all internet traffic now consists of bots.  So you’ve most likely encounter one either on social media or at a major retailer’s site.  Internet bots can be a life saver for small businesses, because they save both time and money.  Imagine having a bot greet a person who just signed up for your email list right on your website, or who answers questions on social media.  Now let’s take it a step further, image a bot conducting a giveaway or doing deep research on your behalf.  Neat, huh?  Well that’s just the tip of the iceberg when it comes to this type of technology.

The Publishing Industry Is Already Onboard

Last year, Harper Collins launched its own Epicreads chatbot for teens on  Facebook Messenger, they also have another bot called, Book Genie both bots offer book suggestions to readers.

 

Epic Reads Bot
Epic Reads Chatbot

 

The traditional publishers aren’t the only ones getting onboard with social media bots, indie author Nick Stephenson, has a bot of his own on Messenger as well.  His bot alerts you to new articles and free video training.

On the Self-Publishing Formula podcast, host James Blatch spoke with indie author Kerry Gardiner, who gave examples of how authors are using bots in order to;

  • Build up their email lists
  • Increase their social media following
  • Ask for reviews
  • Create choose your adventures for readers

She has a bot of her own which she created for her website called, BookBotBob.  On the site readers choose whether they want a free or discounted book.  Once the choice is made, the bot eventually moves the conversation over to Facebook Messenger.

Kerrys Book Bot
BookBotBob Chatbot

Kerry also has a course in which she teaches indie authors the in’s and out’s of creating a bot for Messenger.  (Not affiliated.)

The Pitfalls of Automating Your Marketing: A Warning

There are numerous stories of people who have used bots to automate their marketing and failed miserably.  The results include situations where bots spouted inappropriate gibberish at random people, to bots that got social media accounts deactivated for violating terms of service.  Remember, before creating your bot for a social media site learn about the rules because bots need to be approved before they can deployed on any site.  For example, did you know that on Facebook Messenger, promotional content is allowed for standard messaging but not allowed for subscription messaging?  Strange, huh?  To learn more, check out more about Facebook’s rules and regulations for developers here.

How To Create Your Own DIY Bot

Believe it or not, it’s not that hard to learn how to create a bot, because these days you don’t even have to know how to code to do it.  There are several services also that will allow you to create a basic bot for free (restrictions apply).  The service that lots indie authors are going gaga over is ManyChat because it’s a free site and easy to use.

Here are just a small list of resources which can help you to design your own bot:

If You’re Not Technically Inclined

If you aren’t technically gifted, you can always find someone to do the job for you.  Below, I’ve list several websites where you can find a freelance chatbot developer.

Final Thoughts

Marketing experts believe that bots are here to stay but there are others who believe that AI devices like voice assistants are the future, and will make bots obsolete very soon.  Personally, I can’t say what the future holds but if bots can help make our lives easier now then why not use them?  They are much cheaper than hiring an assistant and they don’t need rest nor do they give you (the boss), attitude.  If you’re an overwhelmed author who can’t find the time for things like social media or email marketing then bots may be the answer for you.

 

 

apps, Publishing, writing

Should Indie Authors Bother With Chat Fiction?

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Image via Pixabay

Last year, I came upon a newish trend in fiction and that was chat fiction.  For those of you who aren’t hip to what teens are up to, chat fiction is basically storytelling presented as chat messages.  Chat fiction has caught the attention of Wattpad, as well Amazon, who have invested in this new form of storytelling.  In fact, some of these companies are actively looking to commission work in order to help populate their catalogs.  I’ll get to that later, but first, let me answer the question why?

Why Are Teens Reading Books On Their Phones?

To understand this trend or evolution in storytelling, you have to understand why teens are reading these stories on their phones and not on a laptop, or an ereader like a Kindle.  According to a 2013, Pew Research Center report 74% of teens aged 12 to 17, accessed the internet on phones and tablets.  Many also reported that they often share a computer with a family member like a parent or sibling.  This means that their phones are a personal item they own and don’t have to share.  Also, most phones can access the home wi-fi network, so bills won’t be too high.

Whose Idea Was This Anyway?

Chat fiction is a spin-off of cellphone fiction that became popular in Japan during the early 2000’s.  Called keitai shousetsu, meaning cellphone novel, this form of storytelling became a phenomenon among middle grade teens and commuters in Japan.  Several Japanese authors became very popular by writing poetry, as well as short, serialized stories that people, mainly teens, read on their phones.  The most popular cellphone stories were picked up by traditional publishers in Japan, or made into movies, and even anime.

Fast forward to 2012, a tech entrepreneur is on a sabbatical after selling her company, and as you can imagine, she’s writing a book.  While writing her YA novel, she has serious doubts as to whether it would resonate with teens and questioned whether kids even read books anymore.  So she and her husband did several experiments and learned that teens would read books but only if they were short and intense.  We’re talking just a few minutes or less than 1,000 words.  So this author had an idea to create stories that kids could read on their cellphones however, unlike keitai shousetsu, these stories would take the form of chat messages.  The app she created was called, Hooked and became popular in both the iTunes and Google Play stores.  This caught the attention of big companies like Wattpad, who created their own chat fiction app called, Tap and Amazon, not wanting to be left out of the party, created Amazon Rapids.

The most popular chat fiction apps include:

Good News: Hooked Will Actually Pay Authors

Hooked is currently looking for authors who can deliver an interactive experience for their readers.  That means choose your own adventure type stories as well short, fast paced stories.  However, this must all be written in a chat like format, so this will be a challenge for any author.  But if you’re up to it, here are some tips when submitting:

  • Must be familiar with smart phones particularly, chat features
  • You need to be able to write short fiction, as in three minutes short or under 1,000 words.
  • Though places like Hooked, accept multiple genres like sci-fi, they say horror and thrillers do best on their site.
  • The compensation isn’t a change your life type of pay but better than the nothing that the rest of the other apps seem to offer.

Stats About Hooked’s Users

  • 69% of users are between the ages of 18-24.
  • More than half of their users are female.
  • The majority of stories on Hooked are user generated but the most popular ones are from commissioned works.

 

Hooked Story 1
Sound of the Century from Hooked (Click on the pic to see the rest on Instagram)

 

Yarn is also considering paying writers somewhere down the road but as of this posting has yet to launch that project.

In Conclusion…

Is chat fiction a fad?  Who knows, many people thought online fan fiction was a fad but that’s still going strong since 1998.  Only time will tell if young people will continue reading on their phones.  Although I doubt it, like with most technology, phones will continue to evolve and if you know anything about young people, you know things that are cool now, quickly become obscure.  In the mean time, if you’re targeting middle graders or teens and aren’t having a lot of success reaching them, this might be a potential tool for you.

writing

Instagram For Authors Part 2

Instagram for Authors Me 2

In my last post. I talked about Instagram and how authors can use it to build a social media following as well as what type of content to post.  Today, I’m going into the specifics on how to use Instagram to promote a book.  I’m also going to give a few ideas on when to post as well as how to maximize your time spent there so that you don’t spend all day posting pretty pictures.  So without further ado…

A Free Feature Authors Can Use For Book Promotion:

Instagram recently released a new feature (copying SnapChat) called, Instagram Stories where you can post a series of pictures, or videos for 24 hours.  Why would somebody want to do that?  It’s to create a sense of urgency and trigger the impulse mechanism within a human brain which can be ideal for things like:

  • A presale
  • A limited sale
  • A book giveaway
  • Or even a contest

The images or videos appear as a slideshow and you can post throughout the day. The only drawback is, there’s no ability to interact with your followers because there are no comments or likes for these kinds of posts.  If you’re interested, here’s a post from Instagram’s own blog which goes into further detail.

Instagram Carousel

Last year, Instagram launched a feature of slide shows posts called Carousel where users can load up to 10 photos or videos to one single post just like the Stories feature but without the time limit.  Like the Stories feature, users can spread their posts out over a period of a day or several weeks building up to a big sale or your even the release of your next book.  It’s all up to you.

Here are more ways authors can use Instagram’s Carousel feature:

  • Post a set of teasers from your work
  • Reveal a book cover
  • Announce a book release
  • Have a book sale
  • Hold a giveaway
  • Host contests
  • Post a series of book trailers

A refreshing example of an author using the carousel feature wisely is author Krystal Sutherland, who used it to display her book covers in various languages.  Also, blogger Ana Hoffman, took the feature and used her pics to introduce herself, as well as her work to her followers.  These two ladies knocked it out of the park.

Instagram Polling Stickers

One big complaint that many users had about Instagram was it’s very basic features.  I mean, there really wasn’t much you could do to engage your followers outside of responding to comments. So in response, Instagram recently introduced polling again, copying SnapChat’s Polly service.

Ways authors can use polling:  

  • Ask about questions about pricing for example: Is $5.99 too much for an ebook?
  • Opinions on book covers.
  • Thoughts on book titles.
  • Ask about various characters for example: Do you think Character A deserves his own book? Should Character B get the ax?

This feature can be very helpful to authors wanting to mine data from their followers.  And the good thing is, people love to give their opinions so it’s not considered intrusive.

Scheduling Used To Be A Complicated Business On Instagram

Sadly, Instagram didn’t allow third party apps to post to their site until this past year.  I have to admit, I do make it a point to preschedule things just so my account doesn’t lie dormant for months at a time while I write my next book. However, I only use the services approved by Instagram, I’ll list those later on.

Before I do that, I’ll discuss why authors should consider scheduling apps.  During a book launch, you might be asked to do interviews or even write a guest post on a popular blog.  Most hosts would appreciate it, if they don’t require an author to promote the project on their own social media sites.  Now I know that sounds like common sense but you’ll be surprised at how few authors actually do this.  It’s not because of ego or the fear of marketing but usually because during a book launch, authors are busy or just plain nervous.  Nonetheless, this can be seen as rude or unprofessional by those trying to help promote us and our work.

What can scheduling/ reminder apps help authors promote or remember?

  • Book signing dates
  • Radio or television interviews
  • Online or offline book tours
  • Holiday posts: Wish your followers a Happy New Year or World Book Day. Yes, that’s a real holiday.
  • Post while on vacation or even while sick.

Many authors use these scheduling apps for pretty much all their social media accounts, though I don’t recommend relying solely on these apps to post, I do believe they can be aides in helping keep authors organized.

The more popular scheduling/ reminder apps are: 

There you have it, more tips and ideas for authors who want to use Instagram for their book marketing.  If you have anymore tips, please let me know in the comments section.

 

writing

Instagram For Authors Part 1

Instagram for Authors Part 1
Image via Pixabay

Instagram, is one of the fastest growing social media sites in the world with over 800 million monthly users.  With a user base that is between the ages of 18 and 29, it’s globally the most popular social media site beating Facebook and Twitter for online engagement.  I’ll admit when I think of Instagram, I image teen girls posting those duck face selfies or foodies, posting pictures of every crumb that touches their plate.  So I really didn’t believe that Instagram had anything to offer me, or any author for that matter.  I mean, I’m a writer and writers write, they don’t do pictures let alone, video.  However over the past several years, I’ve been seeing the trends in social media go from long form text to short visual posts.

Don’t believe me?  This past year, Facebook began letting their users choose to frame their text posts within bright eye-catching backgrounds.  This is mainly because their algorithms favor images and video over text which has left a lot of people complaining about reach.  So this was Facebook’s answer to the problem…

Rachels Happy Halloween on FB

Corny, right?  It’s no secret that visual media works better than plain text, it’s one of the reasons why Facebook purchased Instagram back in 2012.  It’s also the reason why the most popular and fastest growing social media sites are the ones with richer content like pictures and video.

So using my brand new Instagram account, I went to work and started studying how authors and readers use the site successfully.

Okay, So What Do Authors Post About?

At a place like Instagram, a long form post is not very practical. The content you share on Facebook or Twitter is most likely not going to work here.  You need to tell a story with your posts which shouldn’t be too hard for an author.  Below, I’ve listed several examples of how authors are using Instagram to share their work and reach readers.

Ideas For Instagram Posts:  

  • Share quotes (usually short)
  • Include teasers from a WIP (work in progress)
  • Ask questions to followers. Here’s writer @macxlopes asking followers if they would even want to read his book if it were published.

View this post on Instagram

Time to embrace my fear… #walkingwithwords

A post shared by Mãcx £õpes (@macxlopes) on

  • Share behind the scenes peeks. For example, author Barbara Freethy posted a pic of her cat starring intently while she worked.
  • Post pics of book swag like this one from author K.S. Thomas.
  • Reveal new book covers via pic or video.
  • Upload book trailers.
  • Do a live video. Many authors and celebs use live videos to do live Q&As but you can also use live video to make announcements about publication dates.

Here’s a tip: If you have a text post you’d like to share on Instagram be sure it’s written on visually appealing pictures or backgrounds. There are many sites that offer free graphic design software like; Canva, Stencil and Crello.  These sites will provide backgrounds, and even resize your work according to the requirements of various social media sites.

Book Related Hashtags

After figuring out what to post, the second step on my journey was to find all the book and publishing related conversations.  To my surprise, it wasn’t hard to find readers and book reviewers.

  • #Books 24,140,100 people used this hashtag in their posts
  • #Bookstagram: 14,223,284 posts
  • #Bookworm: 8,347,983
  • #Reading: 14,298,588
  • #Writing: 7,730,884
  • #Author 3,612,412
  • #Ebook: 892,842
  • #Shelfi: 836,264
  • #Readers: 565,197
  • #ReadersOfInstagram: 394,919
  • *Bonus: #Bookstagrammer: 1,251,555 to help you find reviewers on Instagram.

Tip: There are several sites that track the most popular hashtags being used on Instagram like TagBlender, RiteTag and Hashtagify.me.

A List of Popular #Bookstagrammers:

I recommend just looking at these accounts to observe and learn about how Instagram functions.  Find an author in your genre and look in the comments section.  Engage and follow them, these people are your target audience.

More Word & Book Related Accounts:

There you have it, tips authors can actually use for their Instagram accounts.  Stay tuned for next time, because I’ll be sharing how to use Instagram for book promotion as well as sharing useful apps.