Category: Book Promotion

Blogging, Book Promotion, Marketing, Networking, Publishing, Social Media

Why Bother With A Platform? Hint: It’s Not About You!

Rachel Rueben
pinterest_0d51376247
Image via Pixabay

When I first started out in 2007, many of the marketing gurus told writers that a website was optional.  Some of them were telling writers that Facebook or LinkedIn were more than enough for a web presence.  But a lot has happened since then and with social media sites charging for visibility, it’s nearly impossible to reach an audience organically.  Also, there’s the control issue, does a business owner (you) really want a middleman controlling when and if you have access to your readers?  So today the advice is to get people FROM social media on to your newsletter or website.

This doesn’t mean abandon social media completely, what they mean is have other avenues that you can rely on to get your message out there like podcasts, blogs and of course newsletters.  If you can only reach your readers via Facebook then you might want to take things to the next level and start branching out.

I can already hear you all asking: why are we doing all this work?  It’s hard and at times tedious, well I’m glad you asked…

Reason 1:  Information Gathering

I know many authors are blogging and on social media believing they’re there to build a massive platform (whatever that means to them) but that’s not exactly why.  The truth is you’re reaching out to readers because you need to learn from them.  And by the way, social media is a great place to mine data from customers (readers).  As you put your life and thoughts on display, you should be exchanging information with your readers, so try asking them questions (open ended ones) such as:

  1. What authors are you reading?
  2. Name one personal pet peeve you have about modern books?
  3. Who are the most influential authors today?
  4. What kind of stories do we need to see more of?
  5. Which book character deserves closure and why?

Author H.M. Ward once discussed meeting with a New York publisher and when she began talking about her demographic, she was astonished when one of the executives asked her, “How do you know this?”  Well duh, she monitors her social media and newsletter analytics.  By the way, she has over 50,000 subscribers on her email list and over 59,000 Facebook fans.

If you feel like you don’t know what to say, study the indie authors who are good at connecting with their readers people like; Mark Dawson, Bella Andre, Adam Croft and Marie Force.   Look at their social media accounts and subscribe to their newsletters and see what they’re doing right.

Reason 2:  Showing Your Expertise

This is particularly for nonfiction authors who need to show their knowledge of a given subject.  A platform gives you a non-censored channel that you can use to educate or inspire.  It also gives you an opportunity to connect with other thought leaders in your field.

Reason 3:  Promotion… Of Others

It goes without saying that promotion is one of the main reasons authors build a platform.  However your books aren’t the only thing you can promote, you can promote other authors, there are tons of them out there who have little to no support, and a shout-out or friendly word never hurt anyone.  Another good idea is to promote your readers, these are the people who should get regular shout-outs.  Thank them for their positive reviews and support.

Reason 4:  All The Cool Publishers Are Doing It!

Over the past few years, several major publishers like Penguin Random, Guardian Books and even Harlequin have started their own podcasts.  Those same companies also have newsletters and social media sites even though they’re already household names.  Despite what a lot of authors think, they’ve been watching indie authors closely and have been taking notes. This means we indies need to step up our game, and that requires us to learn from each other.

In closing, if you learned anything I hope it was that you can’t depend on anyone to reach and build your audience.  This is your job no matter if you’re a traditionally published author or an indie.  It’s your job to know who your readers are and what they want.  This is what a platform is really about, it’s not about stats or image, it’s about connecting and building relationships, real ones that will endure your entire career.

Book Promotion, Book Reviews, Business, Marketing, Networking, Publishing, writing

How To Find Who & What You’re Looking For

Rachel Rueben

 

instagram_a5f1dac338
Image via Pixabay

Several years ago I wrote an article called, “How to Get Featured or Reviewed on Amazon” and it became very popular.  Recently, it was pointed out that I left out an important fact like names of various departments.  That was my mistake but later on, I encountered another author who was having trouble finding email addresses at a popular P.O.D. company.  It was then I realized there was a much deeper problem and that is, many indie authors can’t do deep research.  Now I come from a freelancing background where finding people who don’t want to be found is just part of the job.  However, we all come from different backgrounds and this kind of stuff isn’t taught in school, even though it really should.  Today, I’m going to help you find people who are hard to track online also, I’m going to go over the fundamentals of sending out an ARC or pitch. So buckle up, because we’re going sleuthing.

Tip #1: Before You Start You Need To Look The Part

When approaching a person like a book reviewer or editor, you must present yourself like a professional.  That means using a professional email address with your domain’s .com such as: JoeShmoe@YourPublishingCompanyName.com.  Most authors have a domain for their pen names but not many have one for their publishing company.  I bring this up because there are still book reviewers and editors who exclusively review trad pub books.  That means no indies allowed.  So like it or not, we need to create a company for our publishing business and that entails building a website and having a professional email address if we want to bypass the snobbery.

Here are the most popular sites for buying a domain and setting up a professional email address for your business:

Tip #2: Don’t Forget To Include A Kit With Your ARCs

Once you’ve gotten passed the gates, you need to bring the goods.  I was amazed at how little authors knew about sending out their work, none of the ones I spoke to ever included a book/press kit or formal letter with their books or ARCs.  How is someone supposed to know who you are let alone where to find you?  Authors can’t assume that a busy professional is going to bother Googling them, many of them just don’t have the time.  You need to introduce yourself and your company then give them what they need whether it be an ARC or a book.  Here’s an article you should read on the topic by Savvy Writers & E-Books Online.

Tip #3:  How to Find Names

Most companies have a corporate website or blog and there, they have listed the names of employees and the departments in which they work.  Also, most magazines and publishers have a page where they list their masthead which is really convenient but not every place is this transparent.

If you can’t find a masthead or corporate website, then you can always check out LinkedIn, there they have a search engine which can help you find your target.  Just enter the name of the company and start filtering the results to reflect certain terms like department and job position.

If that doesn’t work then you can always pick up a phone and call customer service or the information desk and ask them for the info you lack.  But if you’re feeling really bold, you can ask to be connected to the correct department and speak directly to your target.

Tip #4:  How to Find Email Addresses

Before we go any further let’s get one thing clear: You are never to email someone’s personal address.  It makes you look unprofessional not to mention desperate plus, they may report you.  The resources listed here are simply for trying to figure out work email addresses at a large corporation.  Most journalists and freelancers use the following services:

Tip #5:  Always Remember You Are Not Bothering Anyone!

People who work at a company get paid to do certain tasks and unless you’re preventing them from doing that job, you’re probably not annoying them.  If you are professional and courteous to them, then you’ve done your part.  And as an indie author it is your job to promote your books so it makes sense to leave no stone unturned.

Tip #6:  A Warm Introduction Trumps A Cold Pitch Any Day

Despite what many people think, it takes a lot of courage to become an indie author, because we constantly have to put ourselves out there.  Without a middleman, it’s up to us to reach out to the influencers in our industry.  If there is a book blogger or editor at a magazine you want to contact, do it, just be smart about it.  If they have an online community join it, if they have a social media presence, follow them.  Remember a warm email or pitch is always better than a cold one.  I talked about this in a previous article “How to Approach & Pitch Social Media Influencers” and it’s worth giving a read.  Another helpful article is “Before You Pitch a Book Reviewer: 6 Tips Most Authors Ignore” it’s filled with tips that writing professionals need to know.

I hope this helps, and if you have any questions please ask in the comments section.

Advertising, Book Promotion, Marketing, Publishing, Writing Business

The Science Behind Book Covers

Rachel Rueben
Book Cover Design
Pic from ClipArt.co

Though things have changed a bit over the past decade, there are still indie authors who refuse to take their book covers seriously.  I still see book covers that look terrible or don’t fit their genre and the sad thing is, some authors are still designing their own covers.  Some do it out of necessity, while others are just plain cheap and stubborn.  Ask any cover designer and they will tell you that there is a science behind what they do.  There are trends to consider as well as standard formats.  We all know what a typical romance novel cover looks like, but imagine if someone tried to use that same format for a mystery.  It would probably get mocked.  In fact, there are several websites and blogs that do just that.

Color Me A Bestseller

Consumers don’t have time or the cash to evaluate an unproven product but they do judge the packaging.  In fact when it comes to color many corporations pay good money for data as to which colors to use in their product packaging.  Colors are so important that they can make a product look trustworthy or shoddy.

In a study done by Joe Hallock, the least favorite color by both men and women is orange because it was said to look cheap.  The most favorite color by both genders was blue, because it’s said to represent authority, truth, and tranquility.  That could explain why Facebook, Twitter, and Tumblr all use blue in their logos and web design.  Here are the top 5 colors favored by customers:

  • Blue (Authority, Integrity, Peace, Tranquility)
  • Green (Freshness, Earthiness)
  • Purple (Luxury, Spirituality)
  • Red (Love, Passion, Danger)
  • Black (Formality, Death, Rebellion)

When it comes to unexpressive colors like black, white and grey men tolerated these better than women.  However when it came to tints (a mixture of colors), women preferred softer colors like pastels while men preferred brighter ones.  This makes sense because the romance genre is filled with pinks, lavenders, and baby blues while the mystery genre is dominated by gray, red and black.

Faces Are Just As Important

It’s been proven by science that ads which feature attractive people sell more and that’s because beautiful faces excite a part of our brain which bypasses the parts for reason and logic.  (Think low risk impulse buys.)  Advertisers have known for generations that consumers can be subconsciously trained to buy something they don’t necessarily need.  So if you were thinking that all those romance covers with attractive people in sexy poses is cheesy, you’re wrong, it’s classic advertising.  This is why indie authors should study the books in their genre and see how they’re packaged.  Usually there is a pattern and if you can crack that code, you’ll have a competitive edge.

Genre Specific Trends

Every genre has its trends and some of them have endured for decades while others like the YA girl in a fancy dress have come and gone.  Here is a small list of trends in the four main genres, I only listed successful indie authors.

Romance:  What is typical for the romance genre is an attractive couple embracing or kissing but there is also a lot symbolism of romance like hearts, flowers and beautiful scenery.

Authors to study: S.C. Stephens, H.M. Ward, and Jessica Hawkins.

Mystery:  One thing that most mystery novels have in common are their dark backgrounds with bright forefronts or fonts.  Another thing included was usually a person in action as well as weapons, and urban surroundings.

Authors to study:  Mark Dawson, Chris Simms and Liliana Hart

YA:  The most common theme was an attractive female looking sad or indifferent.  Another popular theme was a female in a romantic pose with a male like a romance novel.  The color scheme often include pastel tints like lavenders, blues and pinks.

Authors to study:  Kristy Moseley, Shelly Crane, and Tarryn Fisher

Sci-Fi: The obvious thing you’ll notice about sci-fi covers are the backgrounds of outer space with spaceships.  However there are covers with models in warrior poses or in space suits ready for action.  The colors schemes are often dark backgrounds with bright forefront images.

Authors to study: Hugh Howey, Bella Forrest, and Michael Anderle.

Following Your Gut

A few years ago, bestselling indie author H.M. Ward, wrote a blog post discussing how her personal preferences almost tanked her book’s sales.  In the post she gives an example of how her original artsy, cover for Scandalous didn’t sell much.  After investigating, she realized something and that is you can’t give people what YOU want.  Trends and standard formats exist for a reason, it’s what the readers are responding to.  It’s been said, that people tell you what they want all the time and all you really have to do is listen.  So save yourself the stress and listen when readers talk.

In Closing…

I hope this post helps as you go searching for a book cover, it’s in no way meant to be a list of commandments, it’s just a guide to help you figure out what’s best for your book.  Many authors find cover design overwhelming and confusing, which can lead to them giving creative control to someone who doesn’t understand publishing.  Remember, just because it’s pretty, doesn’t mean it’s marketable.

Advertising, Book Promotion, Indie Publishing, Marketing, Publishing, Social Media, writing

Book Marketing Techniques That Don’t Work Anymore

Rachel Rueben
Book Marketing
Pic via Pixabay

Over the past 10 years, publishing has evolved into a very profitable business with the 5 biggest publishers reporting a profit margin of 10%.  And according to Author Earnings, in 2015, self-published authors had taken 33% of the ebook market.  However the tables were turned in 2016, when self-published authors lost a little bit of their grip on the ebook market not to mention several major publishing companies actually reporting losses.  So now it’s more important than ever that we indie authors spend our time and money where it matters most.

Things will only continue to change as the market ebbs and flows and we indie authors need to be able to adapt no matter the disruptions to the market.  What worked in 2007, won’t necessarily fly in 2017, so I compiled a list of just a few of the things that used to be marketing truths but are now myths.

Post An Eye-Catching Photo With Social Media Posts

The old advice on social media was to post a nice text quote along with a photo and it worked pretty well.  Now the advice is to write your quote directly on the image itself because when you share a post sometimes the original text gets lost or relegated to tiny font at the bottom.

For example:

Pinterest

james-patterson-pinterest

Facebook

james-patterson-fb

 

Banner Ads

Back in the day, banner ads were the way to get your product noticed but now with ad blockers, nobody even sees them anymore.  Today, the click through rate of a banner ad is around 0.1% down from 50% in 2000.  Sadly places like Goodreads, offer banner ads in their expensive marketing package which can cost anywhere between $6,000 and up.  However most indie authors agree that the best places to advertise books are in discount newsletters like; BookBub, Bargain Booksy and Free Kindle Books & Tips.

Perma 99 Cents

A few years ago the advice was to lower your price as much as humanly possible which is what tons of indie authors did.  As you have already guessed, this doesn’t work anymore, the new advice is to try price pulsing.  That’s where you lower your price for a limited time and then set it back to a more reasonable one.  The feelings are mixed, many say you have to promote the lower prices but if you’re selling a book at 99 cents, promotion may not be wise if you’re on a low budget or just low on time.

Black Hat Marketing

This means anything shady like buying reviews or even buying your own book in bulk.  It’s one of the oldest tricks in the marketing business but with technology most people can easily spot a fake.  Not long ago, U.S. President Donald Trump was busted buying his own books during his campaign.  Also, several Christian ministers were found to have contracted a service that promises to help authors get on the bestsellers list by buying large quantities of the author’s book.  They might have gotten away with it too if they hadn’t used money from their own congregation to do it.

Same goes with social media, a few celebrities were busted buying fans a few years back and were exposed by a major media outlet.  To make a long story short, your money is better spent advertising or hiring a good book publicist.

You Need To Be Everywhere on Social Media

It’s old advice that’s still being repeated and it’s just not true and never really was.  Your goal on social media is to build a community which means conversations and engagement.  You can’t do that everywhere because you only have 24 hours in any given day.  So it would be wise to just pick one or a few social media sites where your audience is going to be and set up shop there.  If your book is for young adults try sites like; Snap Chat, Instagram or Tumblr, and if it’s adults you’re targeting, try Facebook, Twitter and Youtube.

Spamming Works

For those business owners who are too lazy to build their own email lists there are services who are more than willing to sell you email addresses.  Sadly, these people aren’t interested in your book and sending unsolicited emails goes against the CAN-SPAM Act which can result in a fine of $16,000.  Also, it’ll get you banned from email marketing services like Mail Chimp or AWeber.  As if that weren’t bad enough, according to law enforcement and online security firms, the average spam campaign is often a front for organized crime which is why most email filters send these emails straight to the trash bin.

I would be remiss if I didn’t address the few books out there that list so called promotional groups on Facebook and Goodreads.  I’ve personally tested them and found them to be a complete  waste of time.  If you look closely at these groups, you’ll discover that they’re nothing but spam pages with author after author dropping links and yelling “Buy my book!”  This is pointless unless, your book is for authors who desperately need to learn about marketing books. 😉

So What Does Work?

Funny enough, it’s common sense that will help you sell a book successfully.  No tricks, just hard work and persistence, oh yeah, and time.

  • Write a book people want to read
  • Edit professionally
  • Get a nice (industry standard) book cover
  • Start building your platform.
  • Invest in your education: Take courses and read books on marketing, publishing and editing.
  • Join a network of professional authors, there are Facebook and LinkedIn groups as well as websites like The Alliance of Independent Authors (ALLi) who help educate and support self-published authors.

In Closing…

There will be more changes on the horizon in 2017, that’s inevitable but that doesn’t have to be a scary thing.  Instead of seeing self-publishing as a disadvantage see it for the opportunity that it really is.  As more and more indie success stories become common place, it will light the fire in some of us to go beyond what we’ve ever imagined.  So until next time, here’s to a creative and profitable 2017 to indie authors everywhere!

5311059950_6da084de1c_z
By Leland Francisco
Advertising, Book Promotion, Business, Indie Publishing, Marketing, Writing Business

Affiliate Marketing for Indie Authors Part 4: Advertising

Rachel Rueben
pinterest_636368b2d0
Image from Pixabay

For the past month, I’ve been talking about affiliate marketing as another stream of income and also about using it as an opportunity to promote your book. Today, I’ll talk about approaching affiliate marketing as an advertiser. Yes, you can pay an influencer to promote your book to their audience. However before you get excited, there are some questions you need to ask yourself.

Why Use An Affiliate?

If your platform is small to nonexistent then you’ll probably need to borrow someone’s audience. I talked about this in my post: “How to Pitch and Approach Influencers” last year. A large platform takes time and hard work to not only build but also to maintain and most authors don’t have the time or know how to do it. This is why it makes sense to seek out influencers to promote your book.

How Much Are You Willing To Pay Them?

This is important because price will matter significantly when it comes to interest in your product. If you’re selling a 99₵ eBook, there will be little interest in it, even if you’re splitting 75% of the profits. However, if you’re selling a print book for $8-$20 and splitting 75% of the profits, that may generate more interest. If you’re selling other products like eCourses, or workshops it will generate even more interest because those usually cost more and more money, means bigger profits for the content creator.

Do You Have A Marketing Plan?

Dellani
A meme I created for author Dellani Oakes

As convenient as hiring an influencer is, it doesn’t let you off the hook when it comes to promotion. You still have to plan because wishful thinking doesn’t sell books. You need a release date (or rerelease date in some cases), a good price, a social media strategy, blog posts, interviews, etc.  Yes, you still have a responsibility when promoting your own book.

Things To Consider Doing During Your Campaign:

1. Create a script for the content creator: You can be as formal or as informal as you want to be.
2. Create social media posts: If social media is part of the deal make sure to supply them with the info they need like; links, prices, sales dates, etc.
3. Create: Graphics such as memes.
4. Hold a giveaway or contest on your site.
5. When you get those people to your site, make sure you get them to sign up for your newsletter. You do have one right?
If all goes well, you’ll get a few sales and a few new subscribers for future promotions.

The Takeaway

Yes, affiliate marketing can be hard work no matter which side you’re approaching it from. It takes study, planning and not to mention, guts to succeed at this. I wouldn’t be doing my job if I didn’t remind you that affiliate marketing isn’t a get rich scheme. Like with most things, it takes time to learn and it takes time to build trust with advertisers and content creators.

Affiliate marketing isn’t just profitable monetarily but also in the sense of platform building. If you want to make a career as an author, your thoughts should be more on the long term rather than on the next sale. But that’s another post for another day…

If you missed the other 3 parts here they are listed below in order:

Advertising, Book Promotion, Book Reviews, Indie Publishing, Marketing, Publishing

How to Increase Your Book’s Odds at BookBub

Rachel Rueben

HomepageScreenMany indie authors call Bookbub the golden standard of online book advertising and I can’t say I disagree. Over the years their competitors like Pixel of Ink have either stopped accepting submissions or have gone under. Meanwhile Bookbub has only continued to grow with no signs of slowing down.  In fact just two weeks ago, Bookbub announced they’ve secured seven million dollars in funding to take their company global. This is great news for indie authors who want to reach more readers and make more money from advertising.

Facts You Need to Know

  • BookBub has a subscriber base of over 5 million members
  • BookBub subscribers are spenders.
  • BookBub has strict standards accepting only 10-20% of submissions
  • They are not the most expensive place to advertise
  • Most indie authors who use their services get an ROI (Return on investment)
  • Even indie authors who don’t get an ROI, report a small boost in sales

Reviews Are Critical?

Author Brian Cohen, from the Sell More Books Show wanted to get his YA book, Ted Saves the World a Boobkbub ad however, that proved to be more difficult than expected. After several rejections, he wanted to know what the problem was.  Determined to get answers, he studied BookBub and particularly, their YA list then noticed that many of the books in his genre had over 130 reviews, at the time, his book only had 115.  Meanwhile, the bestsellers had anywhere between 200-300 reviews.  He’s not the only author to notice this, many indie authors have also had to secure more reviews before Bookbub gave them the nod. However Bookbub claims  reviews aren’t a deal breaker but I doubt they hurt your odds.

Tip: In February, BookBub held a discussion on the Kboards and answered many questions for indie authors.  It’s very informative for those considering buying an ad.

Blurb

Next to editing, writing a blurb is the most hated of tasks according to most authors. In fact, there are books and online courses devoted solely to helping authors nail this craft. However your blurb is not only important for your book’s Amazon sales page but also to BookBub.  If your book sounds boring, why would they want to promote it? This would hurt their reputation with their subscribers. You have to remember this site is oriented toward readers, not authors. They don’t just take anything that comes in the door.

Your Cover

Many authors believe that they need to like their book cover but that couldn’t be farthest from the truth. This year at IndieRecon, bestselling author H.M. Ward, talked about how she didn’t necessary like all her book covers. In the beginning of her career, when her romance novels weren’t selling, she did some careful investigation and realized none of her book covers matched those on the market. Hers were more artsy and whimsical, while the books that were selling had pictures of attractive people in sexy poses.

It was a harsh lesson in marketing but she learned, romance readers expect a certain type of product.  BookBub is no different, they expect your book to look a certain way whether it’s a sci-fi novel, or an erotic book.  If the cover looks bland or weird, they may just pass it up.  Remember presentation matters in this industry.

Price

Price is a big deal on BookBub, if you read the page written exclusively for their subscribers, you’ll see they promise free and deeply discounted books.  This means you have to compete and either go low, or even free.  For those of you who are concerned about going too low, BookBub claims that 65% of their readers have reported recommending books they got for free on the site. Who knew?

Be Flexible

Some authors have been willing to forgo advertising on major holidays and weekends in order to get their book in BookBub. There is a comment section of the application that allows you to alert them to the fact that you are not particular about dates. P.S. This didn’t work with our friend Brian Cohen. 😦

Study BookBub’s Patterns

In every genre there is a pattern or theme that BookBub is favoring at any given time. Now ask yourself, does your book even come near that? For example, if you’re looking to advertise your romance novel, are they favoring historical romances or contemporary ones? It would be wise to sign up for their newsletter (for readers) and see if you can find patterns.  Also, don’t forget to sign up for their blog as well.

Alternatives

If you’ve done all that you can and BookBub is still not accepting your submission, then try going to their competitor like Ereader News Today, another site that indie authors rave about.  You can also check out a post I wrote last year: Cheap Advertising for Indie Authors for more alternatives.

 

Book Promotion, Business, Indie Publishing, Marketing

Should Indie Authors Use Social Media Services To Promote Books? Part 3

Rachel Rueben

 

pinterest_2be152b24b
Pic via Pixabay

I was going to post this separately but since it’s relevant to the other two articles on social media services, I’m extending this series. Today, I want to discuss how to research and analyze social media marketing services. Don’t worry, I won’t get too technical. This is important if you want to discern which marketing strategies have a real chance of working for you. As I learned while writing this series, information isn’t always readily available. Sometimes, you will have to dig for what you need to know. But you’re a writer, and already used to that sort of thing, right? So here’s how to find out if a social media service is legit…

Look At Their Numbers

If you’re hiring a social media service it would be rather important to look at their social media accounts and ask yourself the following questions:

  1. Do they have more followers than me?
  2. Are they promoting books to readers?
  3. Do their posts have more interaction than mine?

If you answer no to any of these questions, you should consider moving on. You don’t have the time or money to throw away on a service that isn’t going to help you promote your books. You probably already have a social media presence that’s either small or nonexistent, so there’s no need to add a zero to your marketing equation.

Getting To Know Them

Once you’ve found out if their following is on the up and up, it’s time to go deep and start analyzing their followers. You need to be sure these accounts are real.  Granted, there are going to be some spammers and fakery but if their Twitter following is more than 20% fake, this is a huge problem. Let’s put that into perspective, if a promotional site claims to have 50,000 followers but 20% are fake, that means 10,000 of their followers are worthless. Can you afford to pay for that? Fortunately, there are several apps that can help you analyze someone’s Twitter account.

Sadly for Facebook, things aren’t so easy I know, shocking right?  On Facebook, you’ll have to go to a person’s page and click on “likes” in order see the countries from which these likes are coming from. If they all come from places in Southeast Asia, they’re most likely fake. Southeast Asia, Eastern Europe and the Middle East are renown for their online scams as well as their spam but they’re also a hot bed for like farms which you can read about here.

How Do You Know If A Service Has Gotten Any Traction?

Okay, so you finally found a promotional service that has legitimate followers congratulations, however, you’re still not done. Before you submit your tweet, post or excerpt, you’ll need a link to wherever your book is sold. When you grab that URL, I would suggest you get a trackable link. This is important if you want to know for sure if a service is actually working for you. Trackable links can be found at:

These sites not only shorten your URLs but track them as well. This means you’ll know exactly how many people clicked on your promo and when. It’s a win-win! In the beginning, you’ll want to monitor any services your use whether it’s advertising or social media blasts.  It would also be wise to schedule different campaigns on separate days just to keep things easier to track.

Helpful Tip: If you haven’t gone exclusive with Amazon’s KDP Select, I’d advise linking to various book sellers like; Kobo, Barnes & Noble, or even Google Play. This also keeps things easier to track and it helps promote your book across all seller platforms.

Checking Sales Rank

I know this is obvious but it must be pointed out that you need to keep track of your sales during your promotional campaigns. You have to know which services are giving you the best ROI and which ones are duds. This will save you time and money the next time you promote your next book. So there you have it, if you have any tips on how to research and analyze a social media promoter, let me know in the comments section.

Also, if you didn’t check out the previous 2 posts, what are you waiting for?

  • Should Indie Authors Use Social Media Services to Promote Books? Part 1:
  • Should Indie Authors Use Social Media Services to Promote Books? Part 2