Tag: Amazon

Business, Indie Publishing, Marketing, Publishing, Social Media

The Future Of Book Publishing: Figuring Out The Next Move

Rachel Rueben
The Future Of Publishing
Image via Pixabay

It’s 2018, and 2017 is finally behind us which has a lot of authors wondering, what’s next?  Well, I took out my crystal ball and tried to see what the future holds for the publishing industry?  Will bots replace authors?  Short answer—not anytime soon.  Will AI technology replace word processing software like Microsoft Word and Scrivener?  In a nutshell—not yet.  Do we finally get our jet packs?  Again—not anytime soon.  So what will change next year?  Well, read on and find out…

Prediction #1: No More Superstars

It was pointed out at one news outlet that there were no breakout books in 2017.  Many blamed the slow down due to various political elections around the world and although, that could be the case, it could also be an ominous trend.  One only has to look to the music and movie industries to see where ours is heading post digital revolution.  For the past ten years, shelf space at brick and mortar stores has been disappearing and there are no indications that trend will cease.  When Barnes & Noble announced they would focus less on books, and applied for a liquor license, the publishing industry shuddered.  Amazon alone, now controls 71% of the ebook market, and accounts for 37% of all print book sales in the U.S. and has no serious rivals as of this posting.  This leaves the publishing industry at a huge disadvantage.

Major publishers are finding it harder and harder to introduce new books to the masses which has them turning to their backlists in order to make a profit.  Also, it’s been reported over the past few years, that midlist authors are being unceremoniously cut loose by major publishers.  So what does this mean to indie authors?  It means that the industry is getting careful about their spending and they’re doing everything they can to squeeze every last dime out all of their intellectual properties.  Many authors will have to either move on to another line of work, or seriously consider self-publishing.  This will ultimately mean more competition for indie authors.
In fact on the Creative Penn, this was discussed and the conclusion was made that the superstars like J.K. Rowling and Stephen King will become a thing of the past.  Mainly, because there won’t be any money to invest in an author’s career anymore.  This will lead to self-publishing becoming a default setting in an author’s early career.  In other words, self-publishing will become the norm and the only way to get a contract with a large publisher. That’s if large publishers can remain relevant.

Prediction #2: Social Media Is Going To Get A Lot Harder

In October, Facebook, began dividing their user’s newsfeeds in two, between personal and promotional posts in an experiment.  Without warning, people in six countries found their newsfeeds had changed, dramatically.  It was similar to what email services like Gmail and Outlook, did when they divided their inboxes between promotional and primary tabs.  Though Facebook says it doesn’t plan on rolling out these changes to every single country just yet, it does makes sense to begin shifting your marketing plan away from your page and possibly focus more on Facebook groups or maybe consider spending money to get your posts seen.

Prediction #3: Authors May Turn To Mobile Apps & Texting Services To Reach Readers Directly

With the effectiveness of email and social media marketing coming into question, those authors who went mobile won’t sweat it too much.  Believe it or not, apps and texting services aren’t for big businesses anymore, celebrities, athletes and even musicians are embracing the technology.  Romance author, H.M. Ward, said during an interview at the Self-Publishing Formula that most of her readers open her emails on their phones which is why she has a texting service to reach them now.  However, she does also say that your list has to be worth it (profitable) to warrant the expense.  The good news here is, is that these options are becoming less expensive with each passing year which, is perfect timing for authors looking for a new way to connect directly with their readers.

Prediction #4: AIs Will Make Books More Accessible   

You’ve probably heard by now that podcasts and audiobooks are very popular in this busy world we live in.  Instead of mindless corporate playlists on the radio, people are listening to niche podcasts and even audiobooks on their way to work, or at the gym.  Amazon saw this coming and developed their AI, Amazon Echo, to easily link with their ebooks and Audible library.  So readers can now have their audiobooks accessed and played while, ebooks can be read by Amazon’s AI for free.  Google and Apple are likely going to follow suit because they also have AIs and a somewhat healthy book catalog.  In fact, it’s believed that AI technology will only continue to evolve and affect every area of our lives from healthcare, to warfare.  Physicist and author, Stephen Hawking, has gone on record predicting that AIs will eventually take over the world.

Prediction #5: Virtual & Augmented Reality Will Present New Opportunities

In October of 2017, Harry Potter fans were treated to a thrill when Google announced it would be offering on their virtual reality platform Daydream, a gaming adventure based on the book series.  Also, this past year, The Washington Post, published an augmented reality article based on the Freddie Gray case.  It’s believed that in the future, media outlets will begin using augmented reality more in order to present complex stories.  As if that weren’t enough, The Washington Post also has a robot reporter who already published 850 articles.  Called Heliograf, it is being used to free up staff from redundant projects as well as helping with big data sets.  So what does this all mean?..

It means that it’s not beyond reason that publishers could use this type of technology when presenting both fiction and nonfiction books.  Several decades ago, publishers were producing choose your own adventure books where an author would write alternative endings to a story and readers would decided which one they wanted to follow.  This was popular for a short while but it may be revived if technology evolves.  That could mean interactive books will take on a whole new dimension and authors, as well as publishers, will have a new potential income stream.

It also means that big data is going to play a larger role in aquisitions, meaning data trends will soon play a role in how much a publisher will pay for an intellectual property.

In Closing

I hope I gave a balanced view of the future, there is a lot for indie authors to look forward to as well as several challenges.  Isn’t that always how reality goes?  Now, I’m handing the mic to you, if have any predictions of your own, add them in the comment section.

Indie Publishing, Publishing, writing

Becoming An Amazon Bestseller: The Stats

Rachel Rueben
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Pic via Pexels

Before I get started, I wanted to let you know that this isn’t one of those, why you’ll never be a bestseller type articles, it’s an article about mathematical odds.  The odds about Amazon’s KU program and the amount of competition you’ll face on just Amazon alone.  There’s this prevailing notion that it’s simple to become a bestseller on Amazon, after all they make it so easy to publish that it seems success is inevitable, right?  Yet what a lot of indie authors don’t understand is that we need to know the industry before we publish.  For example, how saturated is the market?  Should we bother creating an audio book?  What are the odds for authors published through Amazon to actually make it to the bestseller’s list?

Using Amazon’s own numbers, I’ve put together some facts that will either confirm your suspicions or utterly shock you.

How Many Books?

It’s estimated that Amazon holds 65% of all new online print and digital sales in the U.S. and that percentage is expected to go up as Barnes & Noble (their second biggest competitor) changes their business model which will now focus less on books.

(These numbers are from Amazon.com as of January 12, 2017):

They sell over 33 million books on their website which includes:

  • 19 million Paperback
  • 6 million Hardcover
  • 8 million Digital
  • 305,000 Audio
  • 500,000 Large Print

That means if you have 1 book, your odds are 1 in 33,000,000 and the more books you publish, the better your odds get. Now I know these sound like astronomical odds but when you consider that most major publishers and indie authors don’t market their books at all, your odds improve ever so slightly.

On a side note, your odds of winning the lottery are around 1 in 13,000,000.   Just thought I’d throw that in.

Is Going Exclusive The Ticket To Exposure on Amazon?

In 2011, Amazon created a program called Amazon Select that would help self-published authors get better visibility on their website.  For 5 days you could set your book’s price at free, but as you can imagine there was a catch, authors had to agree to a 90 exclusive period.  That meant no selling your book at any other retailers.  This seemed like a no-brainer and many authors signed away but it’s now 6 years later and Amazon’s website contains over 912,000 free ebooks as I type this (January 12th 2017).  Some of these books are permafree while most are enrolled in Select.

Kindle Unlimited

I wouldn’t be doing my job if I didn’t mention the most controversial program in self-publishing history and that’s the Kindle Unlimited program.  It’s Amazon’s subscription service where readers can read, or listen to an unlimited amount of books and magazines for a monthly fee of $9.99.  As of today, Amazon boasts of 1 million titles in that program.

amazon-kindle-unlimited

 

So How Do We Stand Out From The Others?

If you’re feeling demoralized after reading all these stats don’t, selling books was never easy just ask any publisher.  Yet as we speak the barriers that once prevented indie authors from getting into libraries and major chain stores are slowly disappearing.  So it is truly the best of times and the worst of times for the publishing industry.  Now begs the question what do we do about it?  Here are a few suggestions for improving your odds:

  • Create a reasonable business plan and make yourself accountable.
  • Build a platform
  • Publish during popular shopping holidays; Thanksgiving, Christmas, Halloween, etc.
  • Make your book available at retailers and libraries.
  • Network with influencers and other indie authors
  • Have a marketing budget because effective marketing costs money.

It goes without saying that the earlier you start the better, this way you can pivot and maneuver in case of a catastrophe.  Just this past year alone, several sites like All Romance Ebooks, Ellora’s Cave, and Pixel of Ink closed their doors for good, citing Amazon or the market at large as the reason for their closing.  Needless to say, this forced some authors to scramble and find alternatives.

The Moral of This Story

The moral of course is that success comes in many forms not just bestseller lists and awards.  For some of us, just being able to make a living doing what we love is more than enough validation.  And though the competition is tough, it is possible to break through with a lot of hard work, smart marketing strategies and of course, perseverance.  However we still need to be realistic about what we’re willing and able to do because honesty is the foundation of any great career.

 

Business, Indie Publishing

Audio Books: What Indie Authors Should Know

Rachel Rueben
pinterest_310ccef312
Pic via Pexels

Over the past few months indie authors have been discussing audio books and many of us have questions such as; how do you make one, should even you make one, and where do you promote them? So I went on a quest to learn the ABCs of audio books but before I begin let me be clear.  When I refer to audio books I am talking about both MP3 files as well as CDs.  Yes, there are people still listening to CDs!

Major Misconceptions About Audio Books

Despite what you’ve heard, audio books aren’t for the blind or small children who are struggling to read. Lots of people listen to audio books at the gym, in their cars, and even at work. The numbers reflect this, because every major publisher has reported increasing audio sales since 2012.  This explains why it’s become standard for publishers to demand audio rights these days.

Another big misconception is that the bestselling audio books are all nonfiction. But not according to the APA (Audio Publishers Association) 2014 Sales Survey which says adult fiction takes 77% of the audio book market.  Don’t believe me? Just go over to Audible, the biggest audio book retailer, and look at their bestseller list.

The Pros and Cons

Pro: Right now Audible (which is owned by Amazon), has only about 180,000+ audio books for sale as of this date. However, that is predicted to explode as Google and Apple aim to make their software standard in new cars. This has the interest of many indie authors and it was the talk of many book conferences this year. There’s no doubt that the market has potential but it’s still small.

Con: The sad thing is, the most popular entry into the market is through ACX (also owned by Amazon), which makes producing audio books easy for authors but it all comes at a price. ACX has both exclusive and nonexclusive deals and none of them favor authors. For example, if you decide to go exclusive, you’ll get a royalty of 40% but you’ll have to remain exclusive with them for seven years. No, that wasn’t a typo, I said seven years, as in almost a decade! In that time, they will distribute your work to Apple iTunes and Audible however, there is no mention of Barnes & Noble, or Overdrive nor any of the other retailers in their FAQs. They also set the price of the book, not the author.

It only gets worse, indie authors who decide to go nonexclusive, will only get 25% royalties but they can sell their audio book(s) anywhere, even their own websites. Now before you despair, ACX isn’t the only deal in town, not long ago on Jane Friedman’s blog, one author talked about going to CD Baby to circumvent ACX’s undesirable terms. This may not be such a bad idea for the author who actually wants to make money from their audio books!
Keep in mind, there will be expenses associated with this as CD Baby does not provide narrators like ACX.  The average narrator can charge per hour or according to the length of the book.  Even if you decide to narrate the book yourself, you’ll need the proper equipment like a quality microphone and recording software. Another thing to note is CD Baby also has its own service fees ranging from free (minus 15% of your royalty) to $89.

Promoting Audio Books Can Be A Challenge

Recently, Goodreads (Another Amazon subsidiary) opened its doors to audio books so things are changing albeit slowly.  It’s also been rumored that Kobo and Google may be looking to get in the audio game so things are evolving. If this continues the supply will meet demand and we will begin to see marketing services catering towards audio books but right now, there aren’t that many options to promote an audio book.  Don’t get me wrong, there are several small advertising outlets for audio books however, there is no BookBub for audio books. (For those who don’t know, BookBub is the go to for online book advertising.)

On the flip side, getting a review for your audio book isn’t as challenging. I discovered several groups on Facebook, and Goodreads for audio books and reviewers. Below is just a small list of reviewers and online magazines catering to audio books.

Reviewers for your audio book
• Audio File Magazine
• Audio Book Jukebox
• Eargasms
• Books for Ears
• Audio Book Reviewer (Giveaways & Reviews)
• Audio Book Jungle
• Library Journal

As you can see, there are many things to consider before committing to publishing an audio book. If you do manage to produce one, you have to make sure the quality is just as good as your print or ebooks.  If listeners don’t like the quality of your book, it won’t sell. Another thing to consider is that this is a burgeoning market so it’s unrealistic to expect your ROI to be as high as your ebooks or print editions.  Indie authors have to see this as a long term investment and treat it as such.

 

Business, Indie Publishing, Legal, Publishing

What To Do When Someone Pirates Your Ebook: Part 2

Rachel Rueben
instagram_1a78f41c22
Image via Pixabay

I had no intention of making a part 2 to my last post but when the Becca Mills story hit the internet, I felt I needed to go further with the series.  For those who don’t know, Becca Mills is an indie author, whose book was removed from Amazon by a false DMCA (Digital Millennium Copyright Act) compliant.  As the drama unfolded, many indie authors, including myself, learned several surprising things about the role retailers play in copyright disputes. Because what seemed to be an easy open and shut case turned into weeks of back and forth between the author, Amazon and a con-artist pretending to be the author.  Now here’s the kicker, even though the author had a registered copyright, Amazon would not get involved in a third party dispute.

Long story short, Ms. Mills was finally able to get her book out of KDP purgatory by filing her own counter DMCA and by shooting off an email to Jeff Bezos, the CEO of Amazon. Though the odds of this happening again are astronomical, I still think we indie authors need to know our legal rights in the event someone tries to hijack our work.

*Disclaimer* I am in no way a lawyer, and cannot give you legal advice.  I can only educate you about the resources and institutions that are available to you.

Lesson 1: Don’t Go Looking For Prince Charming To Rescue You

According to Amazon’s own policy once a DMCA compliant has been filed, they must legally take the book down from their site.  I recently emailed KDP and asked about the Becca Mills case and here’s their response:

KDP Response to Becca Mills Story
Click to enlarge

As you can see, it is up to the real copyright owner to fight the con-artist.  In Becca Mills’ case things were resolved but what if one day, an imposter decides to press their luck and comes after your copyright? Would you know how to fight back?

Why File a Counter DMCA?

On most retail sites, once a DMCA complaint is filed, the identity of the person stealing the work along with their contact info is revealed in good faith. This way all the cards are on the table, and once you have this person’s identity, you can give it to the authorities which leads me to my next point…

Filing Criminal Charges

What if a thief ignores you and continues to make your life hell? In Becca Mills’ story, the person went to both Amazon and Smashwords to get her work taken down.  If this continues to happen, you’ll have no option but to file criminal charges against them. In most parts of the world, law enforcement institutions have a fraud and cyber crimes department so it would be wise to start there.

  • In the U.S. you can go to the FBI
  • In Canada the RCMP
  • In the U.K. Gov.uk

But what if you want restitution? In that case, you’ll need to take it to the next level and file a civil suit in court.

You Have A Copyright, Don’t You?

As I stated in part one of this series, you’ll NEED a government copyright. There is no way around this, because according to the U.S. Copyright office: “Before an infringement suit may be filed in court, registration is necessary for works of U.S. origins.” You can read the entire PDF file here.

Another reason why it’s smart to get a copyright is because in the U.S., if you file your copyright before publishing, you can get more in damages and even recoup your legal fees. Yes, you can get a copyright after your book has been officially published in the U.S., but you won’t be able to claim the full legal benefits of a copyright owner who registered before they published.

Lesson 2: Authors & Journalists Get Sued All The Time

It’s not uncommon for a mega bestselling author to get sued by someone claiming to be the genuine author of a given work. For example, J.K. Rowling has been sued multiple times over her Harry Potter books.  However, none of the plaintiffs have been successful in proving J.K. Rowling ripped them off.  Nevertheless, there are thousands of copyright infringement cases filed in the U.S. every year.

Most major publishing companies have liability insurance which protects them against libel as well as copyright infringement lawsuits.  Unfortunately, most indie authors cannot afford it because the premiums are often very high.  Luckily though, there are guilds and organization that offer protection or legal advice with membership.

Organizations that offer liability insurance or legal information:

In Closing

The purpose of this article is to inform authors that they don’t have to go it alone when defending their copyright.  Help is out there, all we need to do is reach out and ask.  And hopefully, the Becca Mills story will inspire us to take charge of our publishing businesses whether that means getting liability insurance or registering our copyright with a government office.  We indies need to know what’s available to us and how to proceed in the event of a lawsuit or copyright hijacking, because as you can see, the waters are treacherous in the publishing world.

*Stepping off soapbox*

Update: According to Becca Mills, once an author sends a counter DMCA their policy is not inclined to restore a book.  And she’s right, I reread Amazon’s KDP Terms Of Service and it doesn’t mention counter DMCAs or who to contact in the event a false complaint.  I’m left to assume that they take this on a case by case basis but nonetheless, author beware!

Book Promotion, Business, Indie Publishing, Publishing

Lessons Learned in Publishing

Rachel Rueben
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Image via Pixabay

It’s almost 2015, and like most people, I’m wondering where the heck did all the time go? Luckily, I had a pretty productive year, I finished one book and published another. I also made more friends and learned more about the publishing industry.  Yes, after years in the business, I’m still learning new things.

Here are just a few of the bigger lessons I discovered this year in 2014…

Book Marketing Has To Be Taken To Another Level

Last month, an author sent a lamb chop into space to promote his book: Meatspace. He recorded the whole thing on Youtube and so far it’s netted him over 250,000 views. It was the most odd, yet, spectacular marketing ploy I’ve ever seen. So much for creating bookmarks, eh?

Despite what you may have heard, you still have to promote your book to some extent. Whether you decide to do it via blogtours, advertising or social media, you should let someone know your book is available. Many of the most successful authors have marketed their work continuously, because they can’t afford to leave it up to chance.

Repeat After Me: Amazon Is Not The Savior Of Publishing

Not long ago, Amazon’s Jeff Bezos, referred to authors as customers in a meeting with investors. A Bloomsbury executive also referred to authors as customers at the Frankfurt Book Fair this past year. Although, I don’t agree with the customer label, I do believe we are treated more like employees rather than business partners.  Think about it, publishers have been using authors as brand ambassadors to promote their companies for years.  One author in my writer’s group put it like this: “Yes. We’re Amazon’s unpaid marketing department. And all those little ‘Amazon affiliate’ booklists are their marketing funnels. We’re all herding readers into the chute so we can cut our own throats. Maybe it’s time we all woke up and stopped committing professional suicide by supporting a one-platform market?” A strong but very true statement.

Consider All Possible Income Streams

Many of the literary elite like J.K. Rowling and Stephen King have made a lot of money from selling books but they’ve also made lots of money from other things like movie deals, speaking engagements and yes, even merchandise.

And why not? If you don’t take advantage of all the opportunities available to you someone else will. For example, I found a lot Fifty Shades of Grey merchandise online but none of it was official, meaning the author E.L. James, is likely not getting paid for any of it. How do I know? Well, on the author’s website there is no mention of merchandise and ditto for her publisher’s website. However, that hasn’t stopped many of these so called “fan sites” from taking the image of the book (a copyright violation), and slapping it on multiple products.

Don’t ever forget publishing is a business, not an art. It’s sad when bootleggers understand this so much better than the authors they rip off.

Free Books Aren’t Devaluing A Damn Thing!

If you believe that giving away a free book is going to ruin your career, you’re insane. There are lots of bestselling authors who have free books available. They often use free books to get reviews or to build up their email lists just like their indie counterparts.  That’s because free books have been proven to be way more effective at building an author platform than advertising and social media.

We Need To Promote On Social Media But Only In The Right Places

Social media is getting complicated as Facebook and Google limit the reach of their users. Many are finding that even advertising and promoting posts aren’t working so they’re abandoning their pages in droves. I think this is a bad idea. I believe social media can be useful but only if you network properly. We authors need to become a part of a thriving reader community and make the leaders of these communities an offer they can’t refuse. I discussed this in my post: How to Approach and Pitch Social Media Influencers.

We Need To Accept There Is No Such Thing As Luck!

Many authors who’ve succeed at publishing often put years into their careers. They’ve learned their craft, studied the business, and experimented (both artistically and business wise) in order to make a living at publishing. Luck by the way, is often seen as a four letter word to successful people.

Awesome-quote-by-Peter-Dinklage from Thumb Press
From Thumbpress

You’re A Writer After You’ve Actually Written Something

Don’t let others fool you into thinking that you need an agent or contract with one of the NY Big 5 to be considered an official author. No one will ever anoint you with fairy dust and make things happen for you. That’s way too Cinderella! A real author is someone who has published a book and made a connection with their readers.

In Closing

Though I think the industry is stabilizing, I do think things will continue to change, but not at the pace that they have been. In times like these, we have to constantly remind ourselves this is a business and not a calling.  As with most businesses, we’ll face many ups and downs, that’s just life in general.  No one gets a free pass.  Absolutely no one!